BONUS: Does Your Audience Ignore you and NOT Engage? (Part 4 of 5)

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Transcript:

Welcome to part four of this five-part bonus series called five common barriers to building your online business and this bonus series, which releases every day at 6:00 AM Eastern time for five days in a row, we're exploring five of the common barriers that keep people from really getting out of that messy, middle and starting to grow their business with you.
[00:00:26] Ease simplicity and really scale it up quickly. And so I'm really excited about today's barrier because I know this is something that you can overcome and it's something that so many people struggle with. So with that, let's get into the episode
[00:00:42] So a lot of people focus on growing a big audience and growing their email list and starting a community and posting on social media and doing all the things that you need to do in order to build your business. However, So many people, so many entrepreneurs run into this problem where they start to grow this decent sized audience, maybe even a large, but it just isn't engaging.
[00:01:45] They are getting any responses when they send out emails. their communities may have a bunch of people in them, but it's kinda like. Dead crickets. Nobody's in 10 crickets. What kind of analogy is that? It's just quiet. You post something, you ask questions and nobody responds. Nobody's posting their own stuff, right?
[00:02:07] The community, isn't a community at all. It's an echo chamber and maybe your social media accounts seem just as quiet and empty, like you're posting, but you don't even know if anyone is. Seeing it because nobody's engaging with them, right? So this is super common. It's very normal. If you find yourself in this place where you may have grown this deep sized audience, but you just don't feel like they're listening.
[00:02:35] You're not standing out from the noise. There's nothing, that's really engaging your people in a way that, you know, you can engage them with. And so it's very, very frustrating. It's kind of like me. I have six kids, which, you know, in terms of families and kids is on the bigger sides. You could say that I've grown a fairly large audience of children.
[00:02:57] Just bear with me on this ridiculous example. And they don't like to listen to me either. Sometimes it feels like I have to yell at them to get them to pay attention and do what I want them to do. And I think so often in our businesses, that's what it feels like with these audiences that we've created is that unless for a yelling at them, which I know you're not yet, don't yell at your people, not the strategy, but it feels like we have to do something really shock worthy or yeah.
[00:03:24] Really intense to get their attention. And even then sometimes things don't work even then they might not pay any attention to us. This is an incredibly common barrier to growing your business past that messy middle, and really getting the growth, the income and the impact that you want to have in your business.
[00:03:47] So there's three things that you really need to learn how to do. That I can help you learn something. I teach in the bright future method workshop, which is open for enrollment right now, bright future method.com. But let me tell you what they are and a little bit about how to overcome them. So first, if your audience is silent and you are just not having the influence that you feel like you should have at this point,
[00:04:14] the first thing you need to do is make sure that you are attracting the right kinds of people who really want what you have to offer. Having a large audience doesn't matter if they aren't the right people. If you're trying to sell stuff to teachers, but you've attracted all doctors, well, that doesn't help you at all because all of your offers, aren't going to be relevant to them.
[00:04:38] None of what you're selling is going to be something that they need. So they're not going to buy it. So, number one, you need to learn how to attract the right. People. And we do that by having the right kinds of comments. Number two, you need to know how to build desire for your products, so that when you do offer them to the world, people buy.
[00:05:03] Now, I actually talked a few podcast episodes ago. I don't have the number in front of me. Right. But, I talked about how to create content that builds desire for your product. So you can get the basic framework there, but in the bright future method workshop, we actually create this thing called a transformation map, which is a tool that's going to help, you know exactly what kind of content you need to be creating to build desire so that people want what you are offering and are excited to buy it. As soon as they know how to do that. Third. What you need to do is learn how to engage your people and have real conversation with them and empower them to take action.
[00:05:49] Okay. That's kind of a couple things. All right. Got it. Okay. And then third, we need to learn how to lead and how to shape our conversations with our audience so that they're more likely to engage within it. We have to think about the questions we're putting out on social media and the posts that we're putting in our groups and the emails that we're writing and all of the content that we are producing.
[00:06:23] If we want to get people to engage, we need to think of it as a conversation. How do we have a conversation with our people that they're going to want? To join. Now, I go deep into this concept of conversation in the bright future method, because it's such a valuable idea on, how to kind of flip the switch from thinking about posting content, to thinking about.
[00:06:47] Growing in engaged audience and community that actually engages with you, but also engages with each other and really becoming the leader that they need that empowers them to not just talk to each other and learn, but to take action and this taking action thing as a really pivotal part of the puzzle that so many people miss, because action takers are buyers.
[00:07:16] Let me say that one more time, because it's so important. Action takers are your buyers. If they take action, now they have personal experience that what you're telling them actually works and gets results. And so they're going to be far more likely to buy your products. Not only that, but when they do buy your products and services, they're going to actually.
[00:07:40] Implement what they have learned and get results. And so they're going to be even more loyal to you and you're going to get better success stories, action takers, end up being your movement makers because they become so transformed through taking action that they fully own your deeper purpose and want to see this get out into the world.
[00:08:03] And so they share with anybody they know, so that needs what you have to offer. It's really exciting. So you've got to have that focus on empowering them to take action. And that my friend takes real leadership. It's not just about some fancy way of writing. It's not just some copy template that you can take and swipe.
[00:08:25] It's actually understanding the deeper underlying transformation that needs to happen and knowing how to empower and inspire and encourage your people to do that. And that's probably my favorite part. Of the bright future method. Workshop is a, when I get to talk about how to empower your people, because it's one thing to build an audience, I honestly believe anyone can build an audience.
[00:08:54] It's another thing to build an audience that actually follows you, listens to you, buys what you offer and does what you say. That's true influence, and it's not manipulation. I want to just be really clear. It's great. Leadership, you can do it in a way that is super positive, super encouraging, and really helps them own their own success.
[00:09:20] It's absolutely my favorite part of the entire workshop, because there's nothing more exciting to me then seeing somebody learn how to go from just like putting out this really, I don't know. Vanilla copy. I don't know what to call it. Content that just doesn't engage people to suddenly understanding what they need to do in order to empower their people and really inspire them to take action and then see things start to take off.
[00:09:55] So what I want to do is you could hear me, you can listen to me. Talk about this for hours. You may have if you've listened to my podcast for ages, but. I would actually like to share a story with you from Bita Bita was in the bright future method workshop back in may and June the very first time that I ran and it was super raw and rough point, and she had such an incredible transformation in her community and her membership.
[00:10:26] But I want you to hear from her words what happened. So let me share that with you right now. Hi, my name is Beeta and I took the bright future method workshop with Jamie. And I just want to tell you if you're on the fence about joining, don't be jumped right in, because it will change your life and your business dramatically. So prior to doing the workshop, I was really struggling with building my audience.
[00:10:53] Yeah. And not only that, but conveying the vision behind. My membership business and what I really wanted to bring to the table for my customers. And once I joined the workshop, one of the first things we learned was something called a transformation map, which helped me completely changed my perspective about my business.
[00:11:12] Right. Specifically the path that I wanted my customers to take from the point in which they met me and found out who I was all the way to the point in which they were one of the long standing members inside my business. So that completely changed the game right off the bat. And then we also worked on how we actually showed up and managed.
[00:11:35] Our Facebook groups, which for me was one of the pieces Mary's spots that I was trying to build an audience. I'll tell you, my group went from just people trickling in quietly, you know, not much happening in the group to me having a wildly successful Facebook group where engagement was high, people were jumping on board with me and my business, loving what I had to offer, begging me for more.
[00:12:02] And really, I just couldn't even keep up with. Approval requests and the Facebook group, because I was getting more than a hundred each day wanting to get into this group. And beyond that, getting customer testimonials of people saying how much the group has changed their life and how ready they were to jump into my membership.
[00:12:21] So I'm telling you, right, if you're just thinking about doing something for yourself, your business, and honestly, just really bringing people. Into your group and helping them on their journey and getting them to make a bigger impact in their life. You need Jamie's bright future method workshop. So don't hesitate.
[00:12:41] I'm telling you it's going to be the best decision you make.
[00:12:44]
[00:12:44] Isn't that amazing. I just love Bita. I love her enthusiasm and I'm so proud of her for how she, she took action. How she's as a leader, how she did the work to figure out what messaging was going to resonate with their people. And she worked through the entire bright future method and she did it. She's the one who did it.
[00:13:08] I followed the process that I've created, that you too can follow in use in your own business, but she did the work, she implemented it and now she's getting results. And I know that you can get those same results. So if your messaging just doesn't resonate, it's not bringing in the right clients and you really want to attract the right kind of people into your business that want to buy from you.
[00:13:33] Or if you want to build a community that is. Easy to maintain, not hard. I don't want to community to run your life. I want this community to be easy and lightweight, to maintain, but for you to get lots of buyers out of this community and have it be the super engaged placed that. I mean really grows your movement.
[00:13:55] I can help you with that and the bright future method workshop. And if you really want to understand how to create a content strategy that builds desires for the pro builds desires, we're not building multiple desires here. We're building desire for the product or service or offer that you are selling to your audience.
[00:14:16] Aye. That's what this, this is going to help you with the bright future method really is that high level strategy so that you know exactly what to say and how to empower so that you can grow a movement. Of course, customers who have been transformed in your business and who are so excited about that transformation that they want to bring it to the world.
[00:14:38] Your business will not be quiet again. I promise you, this is something that can engage them and to really grow. I could just babble about this all night long. I'm doing this at night, by the way, but I'm going to leave you with that. If you want to hear more about it. Enrollment for the bright future method.
[00:14:56] Workshop is only open through Thursday night, September 24th. Yes. Just like two days from now as this podcast goes live actually a little bit less than today, days from now. And so if this is something that you really need in your business, I would highly recommend you check it out. Bright future method.
[00:15:15] Dot com and enroll now, because when you get your messaging nailed track the right people and you get that messaging in front of the right people and you do it in such a way that really builds desire for the offers that you have. They will buy. They will be transformed and they will bring their friends because when you show up for them, they want to show up for you and it will transform everything.
[00:15:41] You will have greater impact on the world and you will have greater income in your business. And both of those are a beautiful thing. So I hope to see you in there. If you have any questions about it after you check out all of the information. Yeah. Bright future method.com. Feel free to message me directly by going to Jamie gram.com.
[00:16:00] That's J a M I E G R a M. Dot com like Instagram only Jamie Graham. And you can send a video, audio or text message right. To my phone. And I will respond as soon as I get. I do know there's a tiny bit of a leg from when you send it to when I get it. So be patient with me, but I would love to answer any questions you have and more than anything, I would love for you to be part of this bright entrepreneur movement that I am creating.
[00:16:31] I mean, I'm barely. A little over two months into this, and it's already attracting something, credible people who are my people. They have heart, they want to make an impact on the world. They want to support each other. They want to see each other succeed. And I want you to be part of that. I genuinely believe this is going to be the best online community for online business owners and entrepreneurs.
[00:16:57] And just a few years. I'm so excited about it. You can join now and watch me grow it. It's really fun. And you'll get to see what I'm doing. As I do it, it's kind of like this behind the scenes thing. As you learn how to do it yourself and your own business, I would love to have you as part of this movement.
[00:17:14]first step is to join the bright future method, workshop, bright future method.com would love to see you there. Definitely go check it out, sign up now and until then. Okay. I will see you tomorrow, our final installment of this bonus series. So, definitely check it out tomorrow as well.
[00:17:34] You're not going to want to miss the last barrier and it's all about time. So if you struggle with having enough time, you're definitely going to want to tune in, but just remember friends, we are brighter together. And the world needs us. They really do. They need the change and the transformation that you can bring them through your business.
[00:17:56] So let's go out and let's make it brighter.

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