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BONUS: 5 Common Barriers to Building an Online Business (Part 2 of 5)

Bright Entrepreneur Podcast

English - September 21, 2020 10:00 - 13 minutes - 6.26 MB - ★★★★★ - 57 ratings
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Transcript:

Welcome to part two of our daily bonus series called five common barriers to building a successful online business yesterday, we talked about how imposter syndrome can keep you from growing the successful online business that you've been dreaming of and becoming that bright entrepreneur that I know that you can be today.
[00:00:22] We are going to tackle a, another one of the business barriers. So let's dive in today's episode is the second business barrier that people encounter when they're trying to grow a successful business.
[00:01:05] And this is that they don't have an intentional strategy created to help them reach their business goals. Now I've been talking about this crazy 52 mile trail race that I ran. Last weekend. I know it's insane, isn't it? It is crazy in the best of ways, but even, I can't believe that I did it. Like it's like, I hardly know who I am anymore in the best of ways.
[00:01:29] Like, I'm super proud of myself, but it's crazy, but here's the thing. I didn't just grab it. Any crazy running plan to finish that 52 mile race. I wasn't following the couch to five K plan. Let me tell you why is running a 5k was not going to be enough to help me finish 52 miles. In the woods. So I had to create a training plan that was totally customized to the race that I wanted to run.
[00:02:01] It had my goal in mind. I knew that there is going to be a ton of elevation on this trail because it's super rugged. It's a lot of up and down. And so I needed to create a plan that would help me train specifically for this race. Now we need to do these exact same things. In our business. And so today, what I would like to talk about share with you are the five components that you need to consider when you're creating an effective business strategy.
[00:02:31] That's fully aligned with who you are, so that you can reach your goals too, no matter what they are. So, number one is you need to have a clear vision. And know what your purpose is, you need to get really clear on what is the deeper impact that you want to make in the world with your business after your clients experience your product or your offer and get the transformation that it brings.
[00:03:00] This is going to shape your entire plan, especially if you want to build a movement around your business, which is what I teach in my bright future method workshop. The second thing that you need to have is an understanding of the client transformation that your offer is going to provide them. So who are your clients?
[00:03:23] Who is your offer going to help them become? Now, if you go back, you can listen to the bright future identity stuff that I've talked about earlier in season three. But everything we do when we're creating our plan is based on the client transformation that we're going to bring to the world with our offers, whether it's a course, a member, coaching and mastermind, whatever it is, maybe it's a physical product or a medicinal product or something, whatever transformation we're offering the world, we need to know what that is and how it helps them go from who they are now.
[00:03:59] To who they really want to be. Okay. So get really super clear on the transformation and you're going to use this to shape everything you do going forward. The third thing you need to have is very clear communication and conversion. Okay. So this means that you need to have clear messaging to communicate that transformation really well to people that's going to attract the right people.
[00:04:25] And that's going to build desire for the things you're offering them and get them to buy it. Right. That's really goal most of the time when people are failing or they're not getting the results that they really want to get it's because their messaging needs to be clarified it's because they aren't creating a content strategy that builds desire for their product and really attracts the right people.
[00:04:51] I mean, it's super easy to grow a massive audience. But who cares if you've got a million people following you? If none of those people are interested in buying the product or the offer that you have for them. Right? And so when you know the transformation, you know who they're going to become, you can absolutely create clear messaging that will.
[00:05:13] Attract the right people and sell your stuff. Right? That's the goal. We need to do that. So you need to have a plan for that. It's not as hard or scary as it sounds. It's actually a lot easier if you use the transformation map that I talk about in the bright future method workshop. the fourth thing that you need to have is a way to keep people engaging in your business.
[00:05:38] Now, really this comes from building a sense of belonging, and here's why that's so important. If you are building this. Business and selling your stuff, and then you lose people when they're done. They buy it and they disappear. They buy it. What would be a good phrase for that? I feel like there's gotta be a good tagline for that.
[00:05:55] Like buy it and bolt, I don't know. We'll come up with something, but that's, that's where my weird brain goes. Okay. So if they buy it and bolt kind of like that and they, you never see him again, you've got to focus so much time and money on finding new people coming in. Now, if you do things well and you really build belonging into your business, this is where this whole idea of building a movement comes in and people connect to each other and they connect to your deeper purpose.
[00:06:22] Then they want to stay. Then they want to continue buying from you and learning from you and being a part of this movement that you are creating. And that happens by building an intentional community. That makes them feel like they finally have found their people that they believe long. And then they come, they stay and they invite their friends to join.
[00:06:45] This is where it really truly becomes a movement. And it allows you you'd have more steady, predictable income impact. And growth, and we want all of those things in our business. And then finally, we need to have a plan for growing our business beyond that and growing this movement beyond that. a plan for equipping the customers that have become part of our business and have embraced our deeper purpose.
[00:07:13]
[00:07:13] And my favorite way to do this is by building that movement around my business. And equipping my customers to be an integral part and helping move this movement forward. This deeper purpose that we defined way back in that first part of the planning, which is what I talked about in step one, having that purpose, that vision, when they adopt that and want to see that move forward, things grow really fast.
[00:07:38] And so this isn't hard to do if you're getting your people transformation. And if you are equipping them to know how to do this, and they're going to want to do it. If they've gotten transformation from you, if you've shown up for them, they're going to want to show up for you. It's really exciting. So this is what I walked through.
[00:07:57] This is basically what I help you create. In the bright future method workshop. If you listen to all five parts of this and you're like, man, that sounds great, but how do I do each part individually? I'm going to tell you upfront, it's not a fast process. It's not something that you're going to sit down and do in an hour, but it is the most valuable thing you can do for your business so that you can create a plan.
[00:08:22] So you know exactly what you should be working on, you know, exactly what you should be focusing on so that you're attracting the right people. So that you're. Building desire for your product so that they're getting real transformation and they're wanting their friends and the people they know to get that transformation in their lives, too.
[00:08:40]This is the most rewarding thing you can do personally, to know that you can help other people get true transformation, but also like, just to know that you are changing the world with your business and you're bringing your people into this movement where they can do it as well.
[00:08:58] It's so rewarding. It's so exciting. And this is what I want to help you do in part, because my deeper purpose is that I want to have the biggest impact that I can. On the world. And I know that I can't do that alone. Like I'm not a nurse. I can't reach people in the nursing field. I'm not a, I'm not teaching early childhood development.
[00:09:21] So for those of you who are doing that and who can affect people in that realm, I know that I can have a bigger impact helping you learn how to empower your people as well. And if I can empower a bunch of entrepreneurs to go out and make change in the world, Now that's multiplying the impact that I can have with the knowledge I have personally.
[00:09:43] So that's why I'm so excited about this. That's why I've created this, the Sprite future method workshop, and I would love to have you involved. It's open right now for four days only. You can go to bright future method.com. You can learn more about it and sign up there. The link is also in the show notes. How many questions specifically about the bright future method workshop, and if it would be a good fit for you? just drop me a line at jamiegram.com.
[00:10:16] It's a place where you can send me a video, audio, or text message directly to my phone, which I will answer as soon as my six kids allow me to, because I really want to help, you know, either or not, this would be a good fit for you. But I really want to help you get the clarity, simplicity, and the ability to multiply your business into a movement that I know you will get by implementing what I do teach with the bright future method workshop.
[00:10:47] So hope to see you there. Bright future method.com. It will be open through Thursday night. I'll close it in the morning when I wake up on Friday. So ask me any questions. You have check out the information page to sign up and I hope to see you there. Now tomorrow is day three of this free bonus series on the five common barriers to building a successful online business.
[00:11:13] I know you're not going to want to miss this one because this barrier is one that most people struggle with. When they're starting out. And I know that once you overcome this next barrier, this is when people generally see their businesses take off in a big way. Once they they're taking action, they've got a clear plan. That's customized to who they are to follow. And then when you add this third component, things really start to accelerate. So tomorrow 6:00 AM Eastern time that will drop. So you can listen to it then. And until then my friends remember that we are brighter together and that the world needs us.
[00:11:50] So let's go and make it brighter.

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