Are You Focused on the Wrong Things?

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Transcript:

One of the biggest things that sets bright entrepreneurs apart from all the other entrepreneurs out there is where they place their focus. Once you've grown a successful business and you have learned what's important. And what isn't you realize that many of the things that you focused on when you were first starting out or really getting into growing your business?
[00:00:25]Really was the wrong place to put your energy and that a lot of it didn't actually matter. So in today's episode, I want to talk about that difference. What should you be focusing on if you really want to be a successful, bright entrepreneur and what should you be spending less energy on? If you are feeling stuck and are really struggling to grow.
[00:00:51] So that's what we're going to tackle today in the bright entrepreneur podcast. So I've a lot about my bright future method workshop and the launch that I have coming up for it. And I've been struggling a little bit with the positioning of it because frankly it's a high level strategy. Course that really gives people the big picture of what they need to do, help a client go from connecting with their content, to connecting with you as an entrepreneur and a person to connecting with each other in your community, and then connecting to your deeper purpose and really wanting to take it out into the world.
[00:01:59] And it's a beautiful system and the strategy is lovely and there's a lot of different ways you can customize it to really fit who you are, but it's a lot harder to. Explain and to come up with a clear promise for it, then say something like tribe, which is my friend Stu McLaren's course, where you are going to learn how to create recurring revenue in your business with a membership site.
[00:02:26]That's a really clear and easy promise. You know, that once you go through it, you're going to come out with this ability to create recurring revenue. And he's going to give you all the strategies for that. It's brilliant. It's really good. Right. But I know that something that's going to help my business grow is really getting super clear on what that promise is and I'm working on it.
[00:02:47] You know, I know the more that I explain it, the more I kind of fumble through what it is and talk about it, the easier it's going to be. Be to get clarity around what messaging actually works.
[00:02:59] As I was thinking about this, it occurred to me that there's actually three different levels of things that people tend to focus on and these things shift over time. Right? So the very first thing that people start to focus on when they're starting their online business and they're just getting going, and they're very uncertain of themselves.
[00:03:19] Is on what tools and resources do they need to have in order to really get their business off the ground. So I know for me personally, I spent a ton of time researching the different email options out there I remember researching all the different options out there and taking way too much time.
[00:03:42] To really make a decision. And it felt like a lot of pressure because I knew that it was hard to move an email list, although it's not impossible by the way. , and I just felt like whatever I picked, I had to be married to for the rest of my business career, which also is not true. And I really think what happened was I was afraid to make the wrong decision.
[00:04:04] I was afraid that I wouldn't know enough to make the right decision. And my lack of clarity on which one was best in my hyper-focus on trying to pick the very best thing for me was more a reflection of my own insecurities and fears. Then it was me really needing to make sure that I had the right things, because I thought if I picked the wrong tool, then everything was doomed to fail.
[00:04:30] Well, spoiler alert. That's not the case. You can always switch if you want to. It might not be easy, but it's definitely not impossible. And honestly, no software or tool or resource out there is absolutely perfect. So you shouldn't be worried about picking the absolute perfect thing. Ever, yes, some tools are better than others, but even the best tools have their quirks.
[00:04:55]Then as I continued to grow my business, I realized that the tools that I picked didn't matter nearly as much, but now my focus shifted to the tactics that I need need to be using, you know, should I podcast, should I be on Facebook?
[00:05:12] Should I be running ads? Should I do a quiz? Should I run a challenge? Should I do PLF videos from Jeff Walker or what should I be doing? What's the next tactic that I can use in my business to try and get clients to grow my email list, to grow my social media accounts, all of the things, right. Everything focused on various tactics. Now this is where I see most of the educational resources.
[00:05:41] In the marketplace landing, there are courses on how to create a quiz funnel. There are courses on how to make courses. In fact, there's several of those. There are courses on how to do Instagram stories and how to grow on tick talk and how to do all the various things, but almost all of them.
[00:06:01] These courses are a single tactic and not taught as part of a larger. Strategy, they show the little picture, grow things, but they don't show how they should intentionally fit into a big picture and how every little piece and tactic should help each other. I mean, What's the point of having a massive tick tock following, if you can't actually convert them into buying clients and why should you be there if your clients aren't there or whatever it is, right.
[00:06:36] That's just an easy example to show. And so what I did, and I'm, I'm totally guilty of this. So I'm explaining this is, this is all me. Is I bought so many courses and I bought so many products and I have literally tried almost all of them, things that I mentioned here, except the tick tock stuff. But every other thing that I have mentioned, I have bought a course on, I have learned how to do I have implemented it in my business.
[00:07:07] Oh, webinars. I didn't even talk about webinars. Evergreen funnels and, Oh my gosh. So many things, email strategy, what you should put in your email content SEO stuff. I mean, I would bet that I have spent close to a quarter million dollars or more. On education since I started in 2001, I bet it's a lot more than that.
[00:07:29] If I'm honest, that's just a really conservative estimate and it's really good to learn these things. I'm not gonna lie. Like those, those things have all been insane, really helpful. But what would happen was that I would take it of course and learn a tactic and then I'd implement the tactic in my business.
[00:07:48] And I get maybe some level of success, maybe not. But what I found was eventually, and this was in my first business. Everything was kind of disjointed. It was like I was throwing stuff spaghetti against the wall and hoping that something stuck and maybe it'll stick a little, but then I'd see another chorus with another way of doing things.
[00:08:09] And I think, Oh, maybe that's what I'm missing. Maybe that's the piece. That's, we're gonna make it all come together and help me overcome that 200 to $300,000 a year. Mark. I was kinda stuck there for a little bit. And so, you know, I got all excited and I try this new thing and, you know, I'd implemented in my business and I'm not going to say that they weren't helpful.
[00:08:29] I definitely learned a ton of different things, but the biggest thing I learned through doing all of those different methods is that honestly, They all going to work, but nothing, all of them were like a, hit it out of the park home run for me until I retire. I really sat down and I slowed down and I stepped back and I started to focus on the big picture strategy of how it.
[00:08:57] All worked together and how every piece helped my clients go through personal transformation. Okay. So this is the big thing. This is the big shifts. This is where I see entrepreneurs going from, you know, early six figures to really exploding and gaining tons of a momentum is when they can take all of these tactics and tools that they've gotten, they understand, and they can step back.
[00:09:24] They can create. A strategy that's aligned to who they are as a person, but more than anything is absolutely focused on helping their customers get the transformation that they promise in their business. They help them go from where they are now to becoming that bright future identity that their business has been created to help them become
[00:09:47] and so it's kind of this shift from. Basic tactics and how do I make money and how do I do this online and that self-focused entrepreneur phase to really shifting, to focusing on the transformation and results that we can get for our clients and how each of the things from our free content and our opt-ins and our launch strategy.
[00:10:11] And our conversion strategy and the products and memberships and offers and all the things fit in to this cohesive system that all works together to help our clients get that personal transformation. And I think that's why it's been so hard for me to explain what the bright future method workshop really is because it's that big picture strategy that takes all the things you've learned.
[00:10:40] And really helps you put them together in a way that makes sense. It builds in purpose and intention in psychology behind it with the basic. Understanding that we're doing this to get our customers transformation, to help them become the bright future identity. And if you're not sure what I mean when I talk about the bright future identity, go back to episode three right here in season three.
[00:11:06] And I explain all about it, but basically it's the person that they want to become awesome. After they've experienced the transformation. That our business is going to bring for them. And so it's really hard for me. I'm still working on explaining this, but. My upcoming bright future method is going to help you create this strategy.
[00:11:29] And that's where I see bright entrepreneurs really starting to shine is when they take all the stuff they've learned and they really step back and slow down for a few weeks and get very intense about every little thing they do. Not only do they need to work less because now they have an intentional strategy.
[00:11:52] But all of the pieces start to work together and multiply their effect. So if you're doing free content, that free content is actually going to attract the right people instead of just anybody and that free content is going to desire for your offers. Right? And then if you have, let's say, if you have a method like mine and you can do this in multiple different ways, that's the beauty of this bright future method.
[00:12:20] Um, Let's say you're like me and you have a course on the front end as your first paid product. And then after that, you're going to have some sort of membership so that you can bring recurring income into your business, like I'm planning to do so that course should give them what they need to get that first level of transformation.
[00:12:39] And then the membership for me is going to continue supporting them. As they move towards becoming the bright entrepreneur that I know they are because when you're getting big picture strategy, like I'm going to be giving in my bright future method workshop.
[00:12:54] it is a lot of thinking because it's a lot of intention. We're not as focused on the tools and the tactics, although they do play a part in it. We're more focused about how all of those pieces fit together. And. Build upon each other, right? So you get the framework and then you work on implementing it and you work within a community of other bright entrepreneurs where you can bounce ideas off each other, where you can talk about the things you're struggling with, where you can help find the missing pieces and each offer.
[00:13:28] Prepares them for the next thing. So when we can step back and we can look at everything, we can look at all of our offers and our products and memberships and all of that stuff, and we can line it up and really clarify our messaging along the way.
[00:13:42] We can look at that conversation that's going on, which is episode five of this season. If you haven't listened to that yet. And we can understand what we need to be saying at each point, along the customer journey. And what we need to do to help that customer go from who they are when they're coming into our business, to that bright future identity that we know we can help them have that transformation that we can give them.
[00:14:10] And we know how each of our offers helps move them a little bit closer towards that trend formation. That's when the magic starts to happen. So. The bright entrepreneurs who are really successful, the ones who are making seven figures and beyond, they understand that they're focused, needs to be on the high level strategy that the tactics.
[00:14:34] Yes. There's lots of them that work. But they don't matter nearly as much as we think they do. Just like when we're first starting out, we think the tools really matter. And then later as we get into the tactics, we realize, Oh, it doesn't really matter if you're on MailChimp or if you're on drip or if you're on Ontraport, all of them work fine.
[00:14:52] But what matters more is, you know, what are you doing with it? What are the tactics that you're using to really make the most of that service? Well, there's that final layer where the bright entrepreneurs sit, who say, okay, That's great. We've got the tactics, we've got the resources and the tools now, how can we put them all together as a high level system, an intentional purposeful strategy.
[00:15:17] That's really going to make all of them work together and grow our business. And that's what the bright future method workshop does. I'm going to be opening up the bright future method workshop. In just a couple of weeks, we're going to do a launch on September 21st. And the course is going to start on September 28th.
[00:15:37] If you are interested in taking some time to really step back and look at the big picture of your business and focus on the strategy so that all of these tactics that you've been trying and all of these tools that you've got can come together and work cohesively. And so you're not wasting your time on stuff that.
[00:15:57] Doesn't really work. Then I would love for you to join our wait list. Just go to bright future method.com. Enter your email and join there. And you will be the first to know when the doors open. I'm actually only gonna have the doors open for about four days. I'm going to do a little bit of prelaunch content.
[00:16:17] Still got to figure that out. This is what happens when you're only seven weeks into building a new business. But, um, we're going to do some sort of launch content. I'm trying to decide between either a webinar or a challenge. I love the challenges. It's just more, a matter of getting myself all set up for that.
[00:16:32] We're going to do that starting September 21st, and then the cart going to open about four days later. And so definitely get on that list. If you want to hear about it, if you are ready to start focusing on the right things so that you can really see your business start to grow and. Massive ways. The bright future method workshop is for anybody who really wants to be a bright entrepreneur who wants to have the intentional strategy and purpose behind growing your business. Now you can do, I need to know who you are, want to serve before you join the bright future method.
[00:17:07] If you're not sure exactly. What kind of transformation you want to bring to people or who it is you want to work with? This is probably not going to be the course for you yet work some of that stuff out, do some beta launches, you know, sell your stuff to people and see how it goes and really gets at least enough clarity around what kind of transformation you want to bring to people through your business before joining the right future method workshop. But if you kind of know who you want to serve, and you've got a product that you sell, or a membership or some sort of offer that you've sold to them, and you want to add this layer of strategy to your business, then sign up for the waitlist now.
[00:17:50] And I will make sure that you hear. All about it. So with that, my friends, I just want to thank you. If you're new around here would love it. If you would subscribe to the podcast. if you really love the podcast, I actually have a secret telegram channel. Now this isn't for everybody. This is only for the people who really do not want to miss an episode of this podcast and who want to hear a little bit more of the behind the scenes. Of what I'm working on in my business, as I'm restarting this brand new business, took my other one out.
[00:18:29] That was just hard. Anyways. If you really feel like you are, are one of my biggest fans, you love what I'm teaching and you believe that this is something you want to focus on going forward. I would love for you to join the telegram channel all you need to do is go to bright entrepreneur podcast.com/telegram. Now I will put that link in the show notes. You'll also see a link to that. If you sign up for our emails, which will remind you at least once a week of any new podcast episodes that we've released and you can sign up for that, right?
[00:19:04] At bright entrepreneur podcast.com/email link is also in the description. So for my greatest fans, you should definitely do both of that once you've already subscribed. And for everyone else. Keep listening, subscribe to the podcast. And once you've decided that this is really for you and you really love what you are learning here, you don't want to miss any of it, then come sign up for it, because this is really for my insiders.
[00:19:29] I want to know who my people are, and that gives me a way to interact with you a little bit. More personally. So thank you guys for listening today. , I don't have a review pulled up right now to read for you. I meant to have one, but I'm kind of doing this episode off the cuff. And so I will try and read a review in the next podcast episode or two, but if you have not left a review for the podcast, I would really love if you would do that.
[00:19:56] All you need to do is go to my podcast on iTunes, scroll down to the bottom of the screen on your phone, and it's going to show you some reviews. And then right below that, I think it says, write a review. Give it a rating and then a writer of you and let other people know what you think of the podcast. And if it would be a good podcast for them as well, it would really mean a lot to me. I do want to be reading these here on the podcast for you, but more than anything, it just helps me know what's really hitting the Mark for you and what you're finding most helpful.
[00:20:29] So I can do more of that in the future. So, all right, friends with that. I am looking forward to seeing you in the next episode. And I hope you have a wonderful rest of your day. Just remember we are brighter together. The world needs us, so let's go out and make it brighter.

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