We Are All Marketers! Harish Bijoor On How To Make Your Brand Stand Out
Perseverance Overrated With Deepthi Rajan
English - April 28, 2020 01:30 - 49 minutes - 33.7 MBBusiness Education digital transformation technology emerging technology marketing business strategy entrepreneurship leadership careers disruption personal development Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Perseverance Overrated show, Deepthi Rajan chats with Harish Bijoor, one of the foremost authorities on Branding and Marketing. Harish has spent his career across the aggressive realms of FMCG, Telecom and Consumer Durables.
Leaving a stellar corporate career, Harish founded his company at a time as he says, “when start-up was not even a word”. He didn’t stop at just being an entrepreneur. From authoring books, writing popular columns for leading publications, teaching at top business schools to setting landmark records as a public speaker, Harish shows what it means to be multi-faceted.
Harish runs a unique boutique-consulting outfit branded “Harish Bijoor Consults Inc.”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai and the Indian sub-continent.
He is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, brands, marketing and business at large. He has spoken to corporate audiences across the world for 15, 812 hours to date.
Harish teaches at the Indian School of Business (ISB), Hyderabad and Mohali, in addition to semesters at overseas Business schools in the US and Europe.
Harish has also recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business”, a serious book written in a style that is distinctly young and 'MTV-ish'! He is currently involved in his second book on core branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think”. He has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts.
Harish is actively involved in research relating to Rural Consumer Behavior, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India.
Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research and Trend-analysis.
In addition, Harish contributes regularly to business publications on branding, sales, distribution and related topics.
Harish has a ton of insight to share not just on branding but also about overcoming many obstacles and setbacks as he consciously kept taking up new challenges.
You can follow Harish Bijoor on
Twitter - https://twitter.com/harishbijoor
Website - http://www.harishbijoorconsults.com
Key Points From The Episode
Love, Madness and Branding [00:04:40]
On fabulous clients and great partnerships [00:07:20]
Formidable. Vexing. What a challenge! [00:10:18]
Rough initial years when nothing seemed to be going right [00:14:29]
Living up to purpose or falling short of expectations? Branding in the time of COVID-19 [00:17:41]
Why branding and marketing will never be the same after COVID-19 [00:24:28]
How start-ups can gate crash into the league of big brands [00:26:41]
Perils of being an entrepreneur : Soul crushing heartbreaks [00:31:45]
The mindset shift that moved mountains [00:35:39]
Warts and All : Be yourself as no one else can [00:38:06]
Top 3 Personal Branding Tips [00:42:31]
Don’t settle. Disrupt yourself [00:46:02]
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For show notes and past guests, please visit https://www.perseveranceoverrated.com/podcast