Perseverance Overrated With Deepthi Rajan artwork

Kewal Kapoor on Why Ageism Is The Most Insidious Of All Discriminations

Perseverance Overrated With Deepthi Rajan

English - August 26, 2020 06:30 - 38 minutes - 26.6 MB
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In this episode of Perseverance Overrated, Deepthi Rajan speaks with Kewal Kapoor, an active voice against age discrimination, and founder of “The Return of the million smiles” initiative that promotes dignified ageing.

Kewal talks about ageism and its implications in knowledge driven industries such as tech and consulting.

About Kewal Kapoor

With a successful and multi faceted career as a writer, journalist, producer and director behind him, Mr. Kewal Kapoor had just the appropriate cross-industry experience to make him an exceptional consultant and creative strategist. This versatility of experience led him to conceive CHAI Kreative & Advertising agency, a unique service provider that helps startups and new businesses lock in the right strategies and solutions to grow and flourish.

Parallel to this endeavor is his pursuit of actively fighting age discrimination and creating an amenable environment for the elderly by promoting their participation in social enterprise, communication and entrepreneurship. From this pursuit emerged his second major project – the Return of the Million Smiles.

An avid reader and passionate writer who is proficient in Urdu, Hindi, Punjabi and English, Mr. Kewal Kapoor has conceptualized and created groundbreaking TV documentaries and shows including the first ever series on Tax Laws in India, the first Human Rights based show on Indian television and a programme on Kargil martyrs. He served as an Executive Producer with a top notch Production house in Mumbai and has been a consulting partner with some of the top advertising agencies in India.

Since 2012, his focus has intensified towards work that creates genuine value in people’s lives. In March 2017 he registered  CHAI Kreative and Advertising Private Limited and began work under it from November 2017 .  

One of Kewal Kapoor's missions in life has been to create a life of health and dignity for the elderly.  With The Return of Million Smiles project, his objective of promoting dignified ageing has become a reality. Employing technical solutions to create emotional well being for the aged and making them an important part of the community living space is the vision.
Mr Kapoor was also on the Advisory Board of a NGO and has played a key role in launching the Mental Health brand . He write often and regularly in National Media on issues of ageing and branding. He recently began a YouTube channel, "Chai with Kewal" Kewal Kapoor is also launching first 100% Made in India eCommerce portal with the caption "Proudly Local to Global"
 
Connect with Kewal on

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