They Key to Creating Customer Avatars that Convert

You probably have your primary avatar nailed down, but have you done a deep dive to find the ones that might be hidden? 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam continue the conversation about the http://tiereleven.com (Tier 11) customer ad campaign that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months. (Download the case study https://tiereleven.com/mastery (here).) Today they’re talking about avatars. For this particular ecommerce store that sells music lessons and musical instruments, the Tier 11 team did their customary deep dive and came up with avatars the company had never thought of. One of them? Grandparents. Ralph walks us through the avatar identification process and how you can customize your messaging to perfectly fit each one.
Listen in for some proven strategies that not many people are using—but they should. 
IN THIS EPISODE YOU’LL LEARN:
What a strategic growth plan for new customers entails
How to do your own competitive research on your products
Tips for discovering avatars you’ve never thought of before
How to craft/adapt your messaging/ad copy for different avatars

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://tiereleven.com/mastery (Download the case study)
https://tiereleven.com (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Try CallRail Free for 2 Weeks!
Find out which marketing campaigns make your phone ring!
https://perpetual-traffic.captivate.fm/callrail (Callrail)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

You probably have your primary avatar nailed down, but have you done a deep dive to find the ones that might be hidden? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam continue the conversation about the Tier 11 customer ad campaign that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months. (Download the case study here.) Today they’re talking about avatars. For this particular ecommerce store that sells music lessons and musical instruments, the Tier 11 team did their customary deep dive and came up with avatars the company had never thought of. One of them? Grandparents. Ralph walks us through the avatar identification process and how you can customize your messaging to perfectly fit each one.

Listen in for some proven strategies that not many people are using—but they should. 

IN THIS EPISODE YOU’LL LEARN:

What a strategic growth plan for new customers entailsHow to do your own competitive research on your productsTips for discovering avatars you’ve never thought of beforeHow to craft/adapt your messaging/ad copy for different avatars

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Download the case studyTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Try CallRail Free for 2 Weeks!

Find out which marketing campaigns make your phone ring!

Callrail

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks