Episode 385: A Tech Stack to Help You Beat the iOS Changes with Chris Mercer
Perpetual Traffic
English - April 22, 2022 07:00 - 1 hour - 56.3 MB - ★★★★★ - 729 ratingsMarketing Business Careers business digitalmarketer digitalmarketing facebookads facebookadvertising facebookmarketing management marketing paidtraffic perpetualtraffic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”
Listen in as he walks us through the powerful skill of measurement—simple step by simple step.
IN THIS EPISODE YOU’LL LEARN:
How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)3 free (and powerful) Google tools (and how/when to use them)Why customer journeys aren’t one-size-fits-all (and how to choose the right one)How learning measurement can keep you out of jail (literally)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioGoogle AnalyticsGoogle Tag ManagerGoogle Data StudioEp. 376 (all about CAPI Gateway)Antifragile (book by Nassim Nicholas Taleb)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph andImagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”
Listen in as he walks us through the powerful skill of measurement—simple step by simple step.
IN THIS EPISODE YOU’LL LEARN:
How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)3 free (and powerful) Google tools (and how/when to use them)Why customer journeys aren’t one-size-fits-all (and how to choose the right one)How learning measurement can keep you out of jail (literally)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioGoogle AnalyticsGoogle Tag ManagerGoogle Data StudioEp. 376 (all about CAPI Gateway)Antifragile (book by Nassim Nicholas Taleb)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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