Perfectly Mentored with Jason Portnoy
343 episodes - English - Latest episode: 5 days ago - ★★★★★ - 30 ratingsWelcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys. So Take a listen and become PERFECTLY MENTORED."One of the best (interviews) I've ever done" - Gary Vaynerchuk
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Episodes
EP41: John Parkes: VP Marketing ClickFunnels
December 20, 2019 17:57 - 42 minutes - 29.4 MBI talk with John Parkes, VP of Marketing at ClickFunnels concerning the use of funnels for driving web traffic, increasing conversions, and making sales. Parkes has been in the business for ten years. Marketing and campaigns are Parkes' specialty, and his history of success at buying ads and making millions from sales puts him in the position of what we like to call "expert." We chatted about the his background, the beginning of ClickFunnels, lessons he learned and we asked... "Are websites...
EP40: Geoff Hughes: Change Your Mindset
December 09, 2019 16:29 - 43 minutes - 29.9 MBFrom high school dropout to millionaire, Geoff Hughes is a true success story. He made $1.4 million the first year he launched his online business, and built two more seven-figure businesses over the next two years. Geoff took the time to share the secrets of his success with me in a recent podcast.
EP39: Justin Brooke: The Man with the "Ad Skills"
November 29, 2019 20:22 - 44 minutes - 30.5 MBJustin Brooke isn't afraid to admit it: his life was going nowhere until he discovered the power of the internet. In 2007 he was an intern for Russell Brunson; though it was an unpaid internship, he was able to study Brunson's marketing library and receive what he calls "the education of a lifetime" while he wrote reviews on those marketing courses. Justin put that education to work. One month, he paid only half of his electric bill. He took the money that would have gone to the electric co...
EP38: Ron Lynch: The $4 Billion Dollar DTC Man
October 18, 2019 15:24 - 47 minutes - 32.7 MB$4 billion dollars in direct response revenue. You read that right. $4 Billion, with a "B". That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of "The Marketing Mercenary". Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes. Working with the stars of the time, one of w...
EP37: Nick Shackelford: Media Buyers Guide to eCommerce
September 23, 2019 18:46 - 48 minutes - 33.4 MBMy guest in this episode is the epic Facebook marketer and six-figure account manager, Nick Shackelford. As many stories go, he didn't start out in marketing. He thought he would find his rhythm after achieving the status of a professional soccer player at the age of 25. He soon found out, though, that it was not his passion and after a chance encounter with a Pepsi marketing rep, he was introduced to a whole new world. Nick now has the experience of managing more than 165 brand accounts thr...
EP36: Josh Elizetxe: Disruptive Decision-Making
September 16, 2019 20:18 - 55 minutes - 38.5 MBThis episode, we welcome back the founder of a product that is exploding in popularity, Snow teeth whitening, Josh Elizetxe. His last appearance gave us some amazing gems of insight, and we are excited to continue that journey in this podcast. Josh gives us an update on what has happened in the realm of Snow and explains how you can find new and exciting opportunities to get your brand noticed including: • E-commerce Partnership with Snapchat • Going Offline to Reach out to the Retail Mark...
EP35: Depesh Mandalia: Facebook Ads Secrets
September 12, 2019 14:22 - 47 minutes - 33 MBDepesh Mandalia is in the house to share his secrets to Facebook ads. After a long stint as a programmer, Depesh got involved in e-commerce in 2005 as a project manager with no experience in e-commerce. Little did he know at the time, this move would ignite a passion for learning everything he could about the user experience and marketing psychology in the social media realm. Once he understood how Facebook algorithms work, he was able to take one brand from $800k a year to over $26.5 milli...
EP34: Curt Maly: How to Use Propaganda
August 20, 2019 15:14 - 51 minutes - 35.6 MBPropaganda can be used for good or for evil. So, how do we use propaganda for good? Because social media is such a finely-tuned propaganda machine, they know exactly what to show us at the exact right time in the exact right place. Learn the techniques, utilize them, and the returns on your advertising budget will increase exponentially. Today, we have the co-founder of Black Box Social Media, Curt Maly. This man truly knows his stuff when it comes to sales. He's been doing it since he was ...
EP33: Akbar Sheikh: The Foundations of a 7-Figure Funnel
August 16, 2019 20:48 - 45 minutes - 31.5 MBWhen you're on a mission to do good, success will always follow. And, that is the philosophy that our guest in this episode, Akbar Sheikh, adheres to in every aspect of his life, both in personal and business. He knows what it's like to build, literally, from the ground all the way to the top. A #1 best-selling author, father, philanthropist, the maker of multiple 7-figure funnels, Akbar shares his insights into how to get to the top of your game and build a 7-figure funnel
EP32: Tim Burd: The Power of Facebook Ads
July 22, 2019 20:56 - 39 minutes - 27.4 MBIn today's episode, we speak with Tim Burd, better known as "The Godfather" of Facebook Ads. With 15 years of helping companies grow their ad-posting prowess, Tim teaches us how to make your audience an offer they can't refuse. This episode is a must for anyone using paid media.
EP31: Vito Glazers: The Power of PR
July 17, 2019 14:09 - 43 minutes - 29.8 MBMy guest today is my good friend and inspiration, Vito Glazer. Vito is a PR News/Media and Newsjacking expert. He's the guy people turn toward to help them keep their reputations in great shape and in this episode, he shares many valuable secrets for managing your own reputation both on and offline. We discuss: Reputation Management - Like mentioned above, be the first to tell your story. Your legacy needs to be of your own crafting. Leave Nothing to Chance - Use PR as a tool to documen...
EP30: Ryan Deiss: The Current State of Digital Marketing
May 22, 2019 11:00 - 47 minutes - 32.8 MBI talk with Ryan Deiss, founder and CEO of DigitalMarketer. Ryan has long been an established leader in digital marketing, and I had a variety of questions to ask him: How do you view the state of marketing in 2019, and how should agencies adapt to it? How can we respond to clients with unrealistic expectations? How has the traditional marketing funnel changed? What are the three golden rules of digital marketing?
EP29: Frank Kern: The Holy Grail of Marketing
May 03, 2019 12:53 - 39 minutes - 26.9 MBOn this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet. What is Intent Based Branding? ...
EP28: Molly Pittman: What Makes a Successful Facebook Campaign?
April 19, 2019 14:37 - 46 minutes - 31.9 MBWhat makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman. Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more: • What are common myths associated with paid media? • What are the key elements of the perfect...
EP27: Jarrod Glandt: What Makes a Salesperson Great
April 10, 2019 18:04 - 56 minutes - 38.6 MBDo you wonder why others are talented salespeople, but you're not? Perhaps you think some people are cut out for it, but you're not one of them. Maybe you just don't like selling. But by learning the skills, you can become a rockstar salesperson. If you're committed enough to show up and disciplined enough to keep at it and prove your value to prospects, you'll get those sales, build your career, and grow your company while others find themselves stalled. In today's episode, we'll cover: H...
EP26: Elena Cardone: Build an Empire and Have it All
March 25, 2019 21:05 - 44 minutes - 30.8 MBElena Cardone's book Build an Empire, How to Have it All, takes life coaching to the next level and she has plenty of advice for women to lift their fortunes from the ordinary to the extraordinary. It's based on the life lessons learned while building a business empire with her husband. Elena and her husband Grant, both entrepreneurs, took a significant hit in the financial collapse of 2008. In the ensuing ten years, while building their business empire from the ground up, Elena discovered ...
EP25: Roland Frasier: How To Systematically Scale Your Business
March 14, 2019 17:44 - 1 hour - 43.9 MBThis is the MBA episode! Roland Frasier is the co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He advises over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implemen...
EP24: Gary Vaynerchuk: On the Record
February 22, 2019 12:00 - 29 minutes - 20.1 MBI'm super excited for this podcast. I sat down with the legend himself, Gary Vaynerchuk (@Garyvee across all platforms). Gary went "on the record" to discuss everything from his persona, business, work life balance, patience vs. delusion, attention, the pollution of the marketing industry these days and much much more. He was raw, he countered some claims and he delivered a ton of value. www.garyvaynerchuk.com
EP23: Brandon Steiner: The World of Business and Sports
February 20, 2019 16:47 - 35 minutes - 24.7 MBBrandon Steiner is an inspirational speaker, author and CEO of Steiner Sports, the leading producer of authentic hand-signed collectibles and sports experiences. Brandon and I discuss sports and business, negotiation skills and tips, business advice (including how he would build Steiner Sports in a 2019 world from scratch) and much more.
EP22: Josh Elizetxe: How To Build an 8-Figure Brand with Influencers
February 15, 2019 16:44 - 53 minutes - 36.5 MBJosh Elizetxe, Founder of SNOW Teeth Whitening joins me on this podcast to talk about how he built the brand and took it, in a saturated market, to sales of over $100M. Josh discusses tactics and tips for brands to do the same.
EP21: Ryan Tseko: Doing Whatever It Takes
February 08, 2019 14:06 - 33 minutes - 23.3 MBRyan Tseko joins me to talk real-estate investing, entrepreneurship, goal setting and much more. Ryan has gotten some fame by being Grant Cardone's private jet pilot. But he's also the Portfolio Manager of Cardone Capital and his story is incredible. He is a true hustler, go-getter and an incredible real-estate entrepreneur. This is a must listen to episode. www.instagram.com/ryantseko www.cardonecapital.com
EP20: Ezra Firestone: How to Grow Your Online Store
February 05, 2019 00:20 - 30 minutes - 21 MBEzra has spent more than 10 years in ecommerce testing which strategies and types of content actually have an impact on converting customers. He's used these strategies to build a top-100 Shopify store that generates $20 million/year in revenue and is the founder of Smart Marketer. On this episode we get hands on and is a must for all ecomm marketers and store owners.
EP19: Mark Metry: Lessons from a Top 100 Podcast
January 21, 2019 15:30 - 42 minutes - 29.2 MBMark Metry founded and operates VU Dream a virtual reality marketing and ad agency. He is also the host of a top 100 podcast called: Humans 2.0 Mark discusses how he got to top 100 and some of the lessons he's learned from his podcast's superstar guest roster, the importance of authenticity and how he leveraged LinkedIn to build his following. https://www.markmetry.com/
EP 18: Nick Diodato: Growing an Ecomm Business Today
December 14, 2018 16:53 - 39 minutes - 27 MBOn this episode, Nick joins us to talk about how to properly grow an ecomm business in today's noisy world. We talk about branding, sales and lessons all ecomm businesses can learn from.-----Nick is the Co-founder & creative director at WOLACO (www.wolaco.com). He is also the Manager of New Business at VaynerMedia.
EP17: Chris Mercer: Know your Numbers
November 26, 2018 18:12 - 50 minutes - 35 MBOn this episode, Chris Mercer joins us to talk about what numbers you should be tracking and how to use them in your marketing to unlock hidden revenues, instantly increase conversion rates and grow your profits.----Chris Mercer, who goes by “Mercer” is the co-owner of Measurement Marketing. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like Conversions XL, C...
EP16: Rutger Thole: The Importance of "Messenger" Marketing
November 23, 2018 18:29 - 37 minutes - 26.1 MBRutger Thole, aka The Botfather" has been an advocate for messenger bots since they were first introduced. Seeing the impact it will have (and has) on marketing, he built a following (his active Facebook group called Bots and Beer) teaching people how to increase sales, leads and awareness using Messenger as a means of communication.NOTE: I apologize for the audio on this, it was a call between Rutger and myself that was recorded and made into this podcast.
EP16: Rutger Thole: The Importance of "Messenger" Marketing
November 23, 2018 18:29 - 37 minutes - 26.1 MBRutger Thole, aka The Botfather" has been an advocate for messenger bots since they were first introduced. Seeing the impact it will have (and has) on marketing, he built a following (his active Facebook group called Bots and Beer) teaching people how to increase sales, leads and awareness using Messenger as a means of communication.NOTE: I apologize for the audio on this, it was a call between Rutger and myself that was recorded and made into this podcast.
EP15: Jason Swenk: Strategies and Systems to Scale Any Business
November 19, 2018 21:52 - 34 minutes - 23.5 MBJason Swenk has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.www.jasonswenk.com
EP 14: David Leidel: Investing Myths vs. Facts.
November 16, 2018 18:27 - 39 minutes - 27.3 MBOn this episode, we talk investment strategies and ways that the new generation should be investing. We also address some of the top myths (including should you max out your 401k).-----David Leidel is an advisor in the firm Swaine & Leidel Wealth Services located in the middle of the Florida peninsula.Swaine & Leidel is a Registered Investment Advisory firm founded at a time when individual investors needed fiduciary services the most. In 2009 the partners of the firm started their practice w...
EP13: Cat Howell: The Power of a Community in Business
November 06, 2018 16:52 - 38 minutes - 26.3 MBIt's been said that the marketing of the future is built on communities. Cat Howell built her brand and business by building a community. Facebook Ad Hacks has over 77,000 members that put Cat on the map and on this podcast she shares with you how she did it, the impact, the tactics and everything needed to build your community.-----With over six years’ experience in social media marketing, Catherine is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pionee...
EP12: Brittany Krystle: How to Stand Out and Become Influential
November 01, 2018 21:06 - 42 minutes - 29.3 MBOn this episode, we talk personal branding strategies, the importance of becoming a brand and how to make it all work for you.------Brittany Krystle is a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development.She's worked with some of the biggest personal brands online to grow their influence – from founders and entrepreneurs (Gary Vaynerchuk, Marie Forleo & Tom Bilyeu) to executives, thought leaders & influencers.She's also the host...
EP 12: Brittany Krystle: How to Stand Out and Become Influential
November 01, 2018 21:06 - 42 minutes - 32.1 MBOn this episode, we talk personal branding strategies, the importance of becoming a brand and how to make it all work for you. ------ Brittany Krystle is a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development. She's worked with some of the biggest personal brands online to grow their influence – from founders and entrepreneurs (Gary Vaynerchuk, Marie Forleo & Tom Bilyeu) to executives, thought leaders & influencers. She's also ...
EP11: Patrick Kenney: Get and Manage Clients Without Being a Shady Marketer
October 29, 2018 18:08 - 50 minutes - 34.5 MBOn this episode, Patrick and I talk about how to get (and manage) clients without being a shady marketer. PLUS we mix in some entrepreneurship talk.-------Patrick Kenney is a pragmatic marketer who focuses primarily on conversion event optimization. With his background in computer science and love of psychology, Patrick can diagnose and correct problematic marketing campaigns quickly, often in minutes. His no BS approach to implementing successful marketing systems has earned him the reputati...
EP10: Rachel Miller: Building and Monetizing Your Audience
October 16, 2018 14:54 - 42 minutes - 28.9 MBRachel Miller is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and ultimately profit.She has been building pages for over a decade, some into multi-millions in fans, used those audiences to promote her book (selling over 100,000 copies), speak to large audiences and appeared on Good Morning America. But what I love the most is seeing and helping others do the same thing.-----Show Links:Rachel's Affieli...
EP9: Quentin Allums: The Importance of Storytelling in Business
October 10, 2018 15:54 - 31 minutes - 21.9 MBQuentin Allums was one of the first LinkedIn video storytellers & has since used the platform to accumulate millions of views, travel the world for speaking engagements, and launch his new company, Urban Misfit Ventures. Q, as he's often called, talks about the importance of LinkedIn and the need for brands, business owners and anyone trying to get exposure to learn how to become compelling storytellers.You can follow Quentin's LinkedIn show #justQ for entrepreneurship stories, personal brand...
EP8: Jasmine Star: Building your Brand
September 28, 2018 16:36 - 28 minutes - 19.8 MBEP8: Jasmine Star joins me and gives us her strategies and thoughts on putting yourself out there on Social Media to grow your brand and business.-------Jasmine left law school to be with her mom and follow her passion. She picked up a camera and began using social media to build a brand and following. With no professional experience, she was voted as Top 10 Wedding Photographers in the world and was published in a litany of magazines. She is now a speaker and business strategist for creative...
EP7: The E-Commerce Roundtable
September 18, 2018 18:01 - 53 minutes - 36.7 MBEP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself.This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT MediaAndrew Foxwell, Foxwell DigitalDavid Herrmann, Social OutlierJustin Marshall, Ad Hoc Media
EP6: Tim Hyde: Branding and Selling Using Social Media
August 13, 2018 20:25 - 34 minutes - 23.6 MBTim is a 23-year-old award-winning marketer and CMO who specializes in Social Media Marketing and Brand Strategy. As a business consultant focused on growth, product and viral marketing, Tim has pioneered the top 9 most engaged live streams, by a brand, ever. In the last year alone Tim has strategized and executed marketing plans for six and seven figure crowdfunding raises.------4:36: On how he grew LADBible to 10M followers.6:45: On the “secret sauce” of Social Media Marketing (Hint: TEST!)...
EP5: Claude Silver: How to Create a Thriving Company Culture
July 17, 2018 18:23 - 39 minutes - 27.3 MBClaude Silver is the CHO (Chief Heart Officer) at VaynerMedia. She is responsible for the heartbeat of the company and all 800+ employees. If you run a business with employees, this is the podcast for you. Claude discusses how to create the environment that helps your business “crush it!”------1:36: On how she became the first ever in the world Chief Heart Officer.8:07: On why she hates the term “employee” and why soft-skills are “necessary life skills”12:10: On creating a great environment o...
EP4: Manu Goswami: Social Entrepreneurship and Story Telling
July 05, 2018 18:20 - 34 minutes - 23.6 MBManu “Swish” Goswami is a 21-year-old serial tech entrepreneur, LinkedIn Youth Editor, TEDx speaker, Fortune 500 consultant, venture capitalist and UN Youth Ambassador. Recipient of UN’s Outstanding Youth Leadership Award, Startup Canada’s Young Entrepreneur Award, and Plan Canada’s Top 20 under 20.---------------------------------2:07: On immigrating to Canada to Ted-X speaker/ Influencer/Disruptor and social entrepreneur and being talked about as a possible future Prime Minister of Canada.3...
EP3: Jordan Syatt: Marketing, The Long Game & Fitness World
June 12, 2018 18:10 - 40 minutes - 27.5 MBJordan Syatt is a strength & nutrition coach with several powerlifting world records. He's the personal trainer for Gary Vaynerchuk (GaryVee) and an entrepreneur who recently launched his own coffee brand (www.unicornmagiccoffee.com). He's hugely popular on Instagram (www.instagram.com/syattfitness) and has been featured in a variety of outlets like CNN and the Huffington Post.-------------Key Time Stamps:6:00: On quick fixes & taking on the fitness industry.7:46: On patience & playing the lo...
EP2: Anna Shilina: Optimal Business Mindset
May 24, 2018 21:10 - 53 minutes - 36.5 MBOn this episode we chat with Anna Shilina, CEO at Akuna Media and Author, Speaker, Coach at Annashilina.com. Anna discusses the hot buzzword: “Mindset” and how important it is to shift it for optimal performance. ---------------Key Time Stamps:2:50: “Mindset” is the hot topic and buzzword that’s been taking off, why do you think that is?4:58: How can people who can’t sit still and can’t turn off meditate and get the benefits from it?19:00: Why putting others who we admire and want to emulate ...
EP1: Stan Way: Becoming Great at Sales
May 08, 2018 19:22 - 35 minutes - 24.6 MBOn this episode we chat with Stan Way, founder of Peak Sales Results. Stan discusses sales tactics in 2018 and what everyone can do to become a better at selling!---------------Time Stamps:4:14: What’s the number one misconception people have about sales people7:42: Can great sales skills be taught or are you born with it?11:46: What’s the hardest part of the sales cycle. Is it really the close?15:00 When talking to young kids trying to enter the sales world, is it easier or harder to sell th...