Let's face it: crafting a communication plan can feel like trying to build a bridge out of spaghetti noodles. Fear not, fellow planners! Today, we're laying down the five essential Mainstays to build a communication plan that's both sturdy and effective.

Know Your AudienceClearly Define the AskBe Brief, Be Brilliant, Be GoneChoose the Right ToolsCommunications are a Two-Way StreetBonus: Practice, Practice, Practice

Remember, while hope is NOT a plan, a good plan WILL bring people hope.

Stay safe, wash your hands, and Godspeed y'all,

Kevin