Episode 51 - Alan Stern Founder and President of Persona Marketing

People, Not Titles

English - October 20, 2023 01:22 - 41 minutes - 38.4 MB
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Previous Episode: Episode 50 - Commercial Real Estate Transactions

Next Episode: Episode 52 - Bryce Fuller - Real Estate Broker

Alan Stern is the Founder and President of Persona Marketing.

In this episode, Alan Stern talks about his migration from living in his parent’s basement, to becoming an elite seller of high performance sports cars and starting several thriving businesses. He also talks about his company Persona Marketing, and how he is helping small business owners and salespeople attract business through leveraging social media, AI and freemium apps.

00:00 Introduction and Alan's journey as a young DJ

00:05:07 Transition to the automotive industry

00:08:29 Adding value and becoming a Corvette expert

00:10:33 Reinventing Myself in the Car Business

00:12:05 Joining the Chamber of Commerce

00:17:47 Using Memes as Advertising

00:20:53 The speaking engagement that took off

00:22:13 Overcoming fear and starting small

00:28:45 The HEAT method for social media marketing

00:30:38 The importance of adding value

00:31:53 Leveraging AI and unique positioning in marketing

00:37:21 The future of persona marketing