Sometimes, despite dysfunction, a business can still be functional. But what if you could slice away all the parts that are slowing you down and getting in the way so that your company can really take off? As you’re about to hear, your company’s core values are a key component of this.

As the founder of TruePoint Advisors, Preston True helps entrepreneurs and businesses align their values and implement EOS so they can build the best and most efficient team possible. Preston knows first-hand the value of having the right people and the right focus for a business. After joining his family’s printing business, Preston saw the consequences of not having the right systems in place. So he decided to shake things up and get things in line. That’s when he decided to help other businesses do the same thing by starting TruePoint.

In this interview, we’re asking the important questions about where you want to take your business. It involves having foresight and vision, but it also relies on having a solid and functioning team. It takes knowledge of what’s truly important and a steadfast focus on your goals and values. Throughout this talk, Preston and I share some tips and advice on how you can create a great company culture so that your business can grow the right way.

How do you make sure that your core values are clearly defined and communicated? Leave a comment and let me know!

 

In this episode:

The two things that every entrepreneur should strive for but with the right balance Why you need to say no and how to do so gracefully Why going slower saves more time in the end than going faster Creating an organization with clear and well-communicated expectations How clearly defined core values make a great company culture

 

Quotes:

“If on Monday you are excited to go in but by Tuesday afternoon you’re exhausted because you’ve been firefighting for 36 hours, you have total control, but where the heck are you going with the activity? Where are you going with the decisions you’re making?” [5:37]

“I think our culture tells us that speed is one of the greatest value propositions ever. My experience tells me it’s one of the most dangerous. Moving fast ultimately has us go slow because we end up getting in the weeds. We end up making hasty, wrong decisions. We slow down to speed up - that actually works.” [9:54]

“Email and text is not communication; it’s just information dissemination. I want to know the context of what’s being communicated. That’s where clear and communicated expectations happens.” [18:53]

“Define your culture by distinguishing those core values. Map out the functional blueprint of your organization as if it were an automobile with components.” [37:47]

 

Links:

Find Preston True online

Follow Preston on Twitter | Facebook | Linkedin

 

Traction by Gabriel Weinberg & Justin Mares

Rocket Fuel by Gino Wickman & Mark C. Winters

Essentialism by Greg McKeown

Building Your Company’s Vision by Jim Collins and Jerry Porras

The Ideal Team Player by Patrick Lencioni

The E-Myth Revisited by Michael E. Gerber

 

Check out the full episode post here

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