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Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing
People buy People
English - September 22, 2020 06:00 - 37 minutes - 51.8 MBEntrepreneurship Business Management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Laura chats to Rebecca Roberts about communicating with young people
Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships and much more! Tune in.
You can find Fiona @SohoPRGirl on Twitter and Insta or here on LinkedIn.
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