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Using Customer Lifetime Value to Build Profitable Customer Relationships
Pega Resources - Podcasts
English - July 24, 2013 04:00 - 32 MB - ★★★★ - 2 ratingsBusiness News Business News pega pegasystems bpm bpms Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: New Face of Customer Service 3
Can using new technologies for mass personalization work against Communication Service Providers by inadvertently extending offers to the wrong customers? How can CSPs effectively practice Customer Value Management and use advanced predictive analytics to achieve the right results. In this edition of the Build for Change podcast we interview Dr. Jeriad Zoghby, Managing Director and Global Lead of Customer & Digital Analytics for Accenture, Dr. Rob Walker, Vice President Decision Management and Analytics at Pegasystems and Tom Erskine Business Line Leader for Pegasystems Communications Business.