A Load of BS on Sport: The Behavioural Science Podcast with Daniel Ross and Liam Botham artwork

049: Clémence Quint on behavioural change & shifting gender norms in a war torn world

A Load of BS on Sport: The Behavioural Science Podcast with Daniel Ross and Liam Botham

English - October 13, 2022 10:00 - 27 minutes - 19.2 MB
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Previous Episode: 048: Dan Ariely on trust, insurance & conspiracy theories
Next Episode: 050: eMBeD at the World Bank on behavioural science in complex environments

Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like Nigeria, Tunisia, Afghanistan and Lebanon.

The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.

Show notes

How Clémence got into behavioural science and the founding of Magenta ConsultingA self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debateHow we engage men in the conversationGender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressorsThe Behaviour Driver Model (developed by UNICEF in the Middle East)Fear of judgement, of being a bad parent, norms around hitting women as means to protect their familyThe Role Model program to change gender norms and child behaviour managementGetting comfortable seeking imperfect solutionsManaging unintended consequences of implementing behavioural science interventions in unfamiliar environmentsWomen empowerment programmes can increase risks for womenEnsuring women suffering from GBH get care and attention

Note: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA Consulting

Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

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