Scientist and writer David Robson has written the definitive book on expectation effects. We're going to talk about his fascinating book The Expectation Effect and how our brain plays clever games with us.

David graduated with a degree in maths from Cambridge University then worked as a features editor at New Scientist before moving to the BBC. His writing has also appeared in the Guardian, the Atlantic, Men’s Health amongst other. 

Show notes

The brain as prediction machine: how the brain uses experiences to predict our future outcomes and adapt our physiologySeeing Jesus in a slice of toastWhy does the brain play games with us?Expectation effects vs mindfulness and positive thinkingThe consequences of the brain’s inner pharmacyNew research on ‘open label’ placebosNocebo effect: the evil twin of placeboHow emotions and mindsets affect our healthEthical dilemmas of using placebosHysterical strength: releasing the brakes on our physical resourcesGender bias and entrenched expectations How food labelling affects eating experiences 

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