Driving Demand Generation in Cybersecurity | Chris Singlemann from Prelude

In this episode of Pathmonk Presents, we welcome Chris Singlemann, Senior Manager at Prelude, specialized in demand generation and digital marketing. 

Chris shares how Prelude's innovative cybersecurity platform leverages automation to enhance threat detection and response. He delves into the marketing strategies that Prelude uses to attract and retain clients, emphasizing the importance of creating personalized user journeys, leveraging data, and utilizing paid social media campaigns. 

Chris also provides valuable insights into the role of the website in client acquisition and the benefits of using tools like Webflow for fast, efficient content deployment. 

Tune in to learn how Prelude is transforming cybersecurity with proactive marketing approaches.