39: Riff 6 - What's really happening in the sports industry
Passion To Legacy
English - June 17, 2022 19:00 - 34 minutes - 31 MB - ★★★★★ - 3 ratingsSports Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 38: Riff - Does connection matter in sports mktg?
Next Episode: 40: Riff 7 - Getting Athletes Buy-In
Content needs to convert. Plain and simple. Otherwise you're wasting time, resources, and money.
There's magic in the sports industry - it connects and unites us, it holds the stage that can inspire real change, it pulls people into community and out of circumstances.
But right now everything is centered around money and we're losing sight of the human connection element. The piece that actually moves your ideal fan down your funnel and generates more, sustainable growth.
In this episode, we cover:
Why story Using your platform The sports organization inversion Why the industry should care Why content matters Next steps____