Passion To Legacy
43 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 3 ratingsPassion To Legacy allows listeners to get a true behind-the-scenes look at the various careers inside the sports industry; even as detailed as the day-to-day duties and operations. Learn what it takes to land your dream role. Gain clarity on what your future career could be. Take action and kick start your humanitarian spirit.
Emma Vertolli is a marketing strategist whose career has centered around growing and nurturing communities. Early on in her professional career she felt stagnant, unfulfilled, and in search for more. She dove into sports business courses, books, & networking. To her surprise, she learned that if you want to break into the sports industry AND accelerate your career, it all comes down to who you know. There was a trend that kept coming up: people need to learn how to network & people need a space to be able to do so.
In Passion To Legacy, Emma shares impactful conversations with professionals working behind the scenes in the sports industry. The bases are loaded in this podcast, we’re chatting all about career goals, hurdles & charity. So grab a pen and pull up a seat - you’re going to want to take notes!
As a listener, you can expect to:
- Gain motivation and inspiration for pursuing your dreams
- Get an insider's perspective into what it’s like working in the sports
industry
- Gain insight for getting involved in charitable work
- Learn networking tips for landing a role in the sports industry
- Plus much more!
Pro tip: new episodes drop every Tuesday & Thursday. Be sure to subscribe so you don't miss a session!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
40: Riff 7 - Getting Athletes Buy-In
June 23, 2022 19:47 - 25 minutes - 23.5 MBWhen you don't have your talent on board, your: Content is dull Offer lacks Content performance is lower Losing connection opportunities Staff is exhausted The good news? The solution is simple. In this episode, we cover: Changing the script Why you want your athletes on board What the organization needs to determine How to get your athletes to buy-in for your big picture Working with them ____ Connect with me on my Website, Twitter, and LinkedIn!
39: Riff 6 - What's really happening in the sports industry
June 17, 2022 19:00 - 34 minutes - 31 MBContent needs to convert. Plain and simple. Otherwise you're wasting time, resources, and money. There's magic in the sports industry - it connects and unites us, it holds the stage that can inspire real change, it pulls people into community and out of circumstances. But right now everything is centered around money and we're losing sight of the human connection element. The piece that actually moves your ideal fan down your funnel and generates more, sustainable growth. In this ep...
38: Riff - Does connection matter in sports mktg?
June 08, 2022 21:00 - 21 minutes - 19.3 MBOrganizations function on a trickle-down effect, with the top tier being the governing bodies. My belief is that it actually needs to start with the athletes and then go up the rest of the ladder. Increasing revenue and reducing employee turnover comes from an inversion - it starts with the athletes. Here’s the thing. Sports is a business, the bottom line comes down to the revenue that you’re generating. The landscape is missing a huge opportunity. Passion, purpose, and legacy start w...
37: Riff 4 - 7 Truths in Content Marketing
June 07, 2022 22:00 - 19 minutes - 17.7 MBCan I be honest? There are a few missing pieces that I’ve noticed. During my career, I’ve worked in various marketing roles including content production, paid social, communications, community, events, content strategy, email marketing, copywriting, consulting, and coaching. The similarities? It’s creative, people-focused, and drives people into your funnel. These missing pieces are the same across industries - non-profit, agency, hospitality, small business, and big corporatio...
36: Riff 3 - 1 Thing Negatively Impacting Sports Content
June 03, 2022 15:03 - 17 minutes - 15.7 MBThere’s one key element that directly impacts the performance of your sports content. It’s negatively impacting your content. And the most important part about this? It’s not something that you’re currently measuring or examining. In this episode, we cover: The 1 metric you aren't measuring How managers and team leaders can turn this around The role it's playing in your content production ____ Connect with me on Instagram, Twitter, and LinkedIn!
35: Riff 2 - Crafting an Ideal Fan Profile
June 01, 2022 04:00 - 11 minutes - 10.1 MBPicture this… Record-breaking sales. Repeat fans. Fans that become brand advocates that share your message within their network. The impact increased reach and cost per sale. Lifelong fans pass the tradition down their family lines. What if I told you that all of this is possible for your sports organization? Let’s break it down, shall we? In this episode, we cover: What is an ideal fan profile? What is the purpose of it? How frequently does this need to be ...
34: Riff 1 - So the F What? Why Should Your Ideal Sports Fan Care?
May 30, 2022 22:31 - 14 minutes - 13 MBYou post a picture about your forward having a 50+ goal season - so what? Why should your ideal hockey fan care? You post a picture about your cornerbacks doing drills in practice - so what? Why should your ideal football fan care? You post a picture about opening the roof for a baseball game - so what? Why should your ideal baseball fan care? It all goes back to 1 question - SO THE FUCK WHAT? In this episode, we cover: Why should your ideal fan care? What inspired acti...
33: Following Your Intuition & Staying In Alignment With Your Passion
November 30, 2021 09:01 - 24 minutes - 22.7 MBIs this a mistake? Am I doing what I actually want to be doing? If you have asked yourself this or something similar, you are not alone. In this episode, we are talking about alignment, intuition, and what to do when something feels off. Full transparency - I came really close to hanging up the cleats on the sports business side of things and closing the doors on my business. If you're feeling like something's missing or if you’re eager to find a job that combines your passion with your skil...
32: What To Do If You Feel Stuck In Your Career
November 23, 2021 09:00 - 22 minutes - 20.3 MBOnly 20% of employees in the US are passionate about their job (according to Apollo Tech). This means that 80% are not fulfilled by what they're doing. There's a certain fear that comes from letting go of something that no longer serves us. Part of that is fear of leaving your comfort zone. Tune in for insight on what to do if you’re feeling stuck in your career role but have a fear of moving on. In this episode, we cover: -Leaving a job that no longer serves you -The 6 factors use...
31: Making A Difference Through Giving Back
November 18, 2021 09:00 - 16 minutes - 13.5 MBThe most gratifying and rewarding thing is to not just make a donation, but actually get involved. In this episode, we are recapping previous conversations based around charitable involvements. Patty Ahlman (Youth First & PFLAG), Kim Brady (PFLAG), Ana Ramirez (Fit Girl Movement), and Troy Witt (PBL Sports athlete foundations) all take part in giving back to their community in various ways. Their interviews are ones that listeners have been the most engaged with and have learned the most fro...
30: Living Your Passion & Leaving A Legacy - Inspiration From Sports Industry Professionals
November 16, 2021 09:00 - 26 minutes - 24 MBMotivation and inspiration. That is the theme for the four interviews mentioned in today’s episode. Gina Franz, Kim Brady, Ana Ramirez, and Troy Witt were incredible guests from previous episodes. They each have their own unique skill-sets and views into the sports industry. Each person provided incredible insights into what each of their jobs actually entails and how they were able to land those jobs. These interviews are the ones that listeners have been the most engaged with and have lear...
29: Various Careers In The Sports Industry | Recap of Episodes 12-20
November 11, 2021 09:00 - 20 minutes - 16.3 MBWelcome to another recap episode of the Passion To Legacy podcast. In this episode, we take a look back at episodes 12 through 20 and dive into the roles and responsibilities of each guest. Hilary Arentz-Huffman - Certified Personal Trainer Glit LeFever - Roller Derby Captain Ana Ramirez - Zumba Instructor & Yoga Teacher Alena Luciani - Strength & Conditioning Coach Yama Ogunyemi - Leadership & Hiring Consultant In this episode, we cover: The various sports industry job...
28: The 5 Pillars Of Professional Growth
November 09, 2021 09:00 - 19 minutes - 15.6 MB85% of job vacancies are filled through networking. However, only 25% of professionals actually network. Building a community and growing your network is crucial for the growth of your business. In this episode, we dive into the Sideline Alliance model which will set your business up for success. We also take a deep dive into the 5 core pillars crucial for professional growth: networking, clarity, building a personal brand, public relations and social media.These five components help you to ...
27: Part 2 with Jerome Buck
November 04, 2021 08:00 - 15 minutes - 12.8 MBIf you haven’t already, be sure to check out episode 26 for the first part of my interview with Jerome. Jerome Buck is an Australian hockey coach that has a strong passion for grassroots sports teams. He is making excellent use of his thirty-year coaching knowledge to lead his non-profit foundation, Big G Sports Global. His foundation aims to support and boost grassroots sport organizations around the world. Tune in for more insight into the program, as well as the opportunities avail...
26: What Makes A Great Sports Coach? with Jerome Buck
November 02, 2021 08:00 - 21 minutes - 17.3 MBAre you interested in becoming a coach? If so, this is the episode for you! My guest, Jerome Buck, is an Australian coach specializing in field hockey and cricket. He's been a career coach for well over twenty years and now has his own foundation, Big G Sports Global, which supports junior grassroots sports. In this episode, Jerome gives excellent advice for new coaches and why right now is a perfect time to get started in this profession. In this episode, we cover: What life is like...
25: Mindset Is Key - Fitness Training With Athletes & The Everyday Person with Shahab Nilgiri
October 28, 2021 08:01 - 25 minutes - 20.7 MBFitness trainer and health coach, Shahab Nilgiri, helps his clients with both physical and mental fitness. His specialization revolves around helping the everyday individual with their fitness goals, however he also works with a wide variety of athletes, ranging from MMA fighters to swimmers. In this episode, we discuss training differently based on the outcomes you want and how your mental state has a significant impact on your physical health. In this episode, we cover: Similaritie...
24: Shifting The Narrative Around Mental Health In Sports with Shawnee Harle - Mental Toughness Coach
October 26, 2021 08:00 - 32 minutes - 25.8 MBWin from within and show up with courage and confidence on the biggest day, the biggest stage of your life. That’s the mission of two-time Olympian and the former assistant coach for the Canadian women's basketball team, Shawnee Harle. She's one of Canada’s most highly certified coaches, with over 26 years of elite coaching and leadership experience, including the Olympic Games, World Championships, FIBA Americas, and World University Games. In this episode, we dive into her experience with ...
23: Part 2 with Troy Witt
October 07, 2021 08:00 - 18 minutes - 15.1 MBMake sure you check out episode 22 for the first part of my interview with Troy Witt. As the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment, Troy is very passionate about sponsorships and endorsements, creative marketing, and helping current students fulfill their professional goals. Another passion is supporting athletes in developing and extending their philanthropy through product endorsements. Check-in with us as we discuss the foundations and non...
22: Sports Marketing & Athlete Partnerships with Troy Witt
October 05, 2021 08:00 - 33 minutes - 31.1 MBHave you ever had an “aha” moment? My guest, Troy Witt, said several things in this interview that changed the way I now view some things. Troy is the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment. He is very passionate about sponsorships and endorsements, creating marketing, and helping current students fulfill their professional goals. In this episode, Troy and I dive into the importance of networking and what it is like to work for such a small but migh...
21: Tips For Growing Your Network & Building A Community
September 30, 2021 08:01 - 27 minutes - 21.8 MBBuilding connections and fostering a community is crucial for having a successful business. In this episode, I discuss tips and techniques that I have personally used to cultivate a community through the power of networking. I also give some insight into what it’s like to work with me as I help others develop their network. In this episode, we cover: The importance of growing your network Gaining clarity Putting a networking strategy into place Recruitment trends for 2022 I...
20: Positioning Yourself For Success with Yama Ogynyemi - Leadership & Hiring Consultant
September 28, 2021 08:01 - 33 minutes - 31 MBIf you are looking to get hired in a sports position, it can be a daunting process. There are applications to fill out, companies to research, and resumes to update considering the latest trends and expectations. On the other hand, it can be just as daunting for companies looking to hire. My guest, leadership and hiring consultant Yama Ogynyemi helps clear up some of the questions surrounding hiring and gives tips on how to be the best candidate, as well as find the best candidate. She gathe...
20: Positioning Yourself For Success with Yama Ogunyemi - Leadership & Hiring Consultant
September 28, 2021 08:01 - 33 minutes - 31 MBIf you are looking to get hired in a sports position, it can be a daunting process. There are applications to fill out, companies to research, and resumes to update considering the latest trends and expectations. On the other hand, it can be just as daunting for companies looking to hire. My guest, leadership and hiring consultant Yama Ogunyemi helps clear up some of the questions surrounding hiring and gives tips on how to be the best candidate, as well as find the best candidate. She gathe...
19: Part 2 with Alena Luciani
September 23, 2021 08:00 - 18 minutes - 14.7 MBEpisode 19: Part 2 with Alena Luciani Be sure to check out episode 18 for part 1 of my interview with Alena. In this episode, I continue my discussion with Alena Luciani (she/her), the founder, educator, and strength & conditioning coach behind Training2XL. We discuss creating spaces to have difficult conversations around inclusivity and diversity in the sports industry. The price point for sports can often leave people behind. Alena is working to close the gap to help sports pro...
18: Using Your Strengths To Find Your Purpose with Alena Luciani - Strength & Conditioning Coach
September 21, 2021 08:00 - 46 minutes - 37.6 MBAlena Luciani (she/her) is the founder, educator, and strength & conditioning coach behind Training2XL. Alena grew up immersed in sports and went on to be a 5-year student-athlete at WLU playing basketball and lacrosse, where she completed her degree in Kinesiology. She then went on to receive her Masters of Sports Science and Recreation with a distinction in Coaching from Ohio University. Her pursuit of education continued by becoming certified as a Strength & Conditioning Specialist with t...
17: Part 2 with Ana Ramirez
September 16, 2021 08:00 - 23 minutes - 18.8 MBIf you haven’t already, be sure to check out episode 16 for the first part of my interview with Ana. Ana Ramirez is creating a movement of passionate and supportive women that connect through fitness. Her project aims to empower women by sharing real stories of inspiring women and supporting women-led enterprises related to sports and fitness. She wants to break the stigma of feeling like you already need to be fit to join a gym or class. Through creating a supportive community, The F...
16: Helping Women Become Physically & Mentally Stronger with Ana Ramirez - Zumba & Yoga Instructor
September 14, 2021 08:01 - 22 minutes - 17.9 MBAna Ramirez is a runner, Zumba instructor, Yoga teacher, fitness advocate, and soon-to-be mindfulness coach. She hated sports as a kid, but after some unexpected life turns, dancing and running became the place to de-stress and be herself. Not only that but jumping into fitness provided her with a community where she could share these passions. Ana recently created The Fit Girl Movement to help women become physically and mentally stronger with the help of a supportive community. Her project...
15: Part 2 with Glit LeFever
September 09, 2021 08:00 - 8 minutes - 6.45 MBIf you haven’t already, be sure to check out episode 14 for the first part of my interview with Glit LeFever. Glit is the captain of Denver’s top roller derby travel team and the owner and creator of Glass Hands Hair Co. Her teammates rallied around her when she started her business, volunteering packaging art, time, and enthusiasm. What she thought would just be a business to create products for herself and friends quickly blew up and she’s using her platform to help others. In part ...
14: Pushing Past Fear & Finding Your Passion with Glit LeFever - Roller Derby Captain
September 07, 2021 08:00 - 38 minutes - 34.9 MBSomething that often drives people towards sports is the feeling of being part of a community; celebrating together, going through difficult times together, and supporting each other through team and personal growth. Glit LeFever, the captain of Denver’s top roller derby travel team, gives us a behind-the-scenes look at life as a professional athlete and the power of building a community with your teammates. She explains the virtues of kindly coaching others, pushing yourself towards growth,...
13: Part 2 with Hilary Arentz-Huffman
September 02, 2021 08:00 - 10 minutes - 8.72 MBIf you haven’t yet, be sure to tune in to episode 12 for part 1 of my interview with Hilary Arentz-Huffman. In part 2 of my interview with Hilary, we dive into her humanitarian spirit. Hilary teaches many training sessions at an assisted living facility for adults with special needs who want to live a more independent life. She shares insight into what it is like working with adults with special needs, as well as how she has found a passion for helping them tap into their version of ...
12: How To Succeed As A Personal Trainer with Hilary Arentz-Huffman
August 31, 2021 08:00 - 34 minutes - 27.7 MBIn this episode, I chat with Hilary Arentz-Huffman about what it looks like to be a Certified Personal Trainer. Hilary shares how she got started as a trainer, as well as the opportunities that are now available for those eager to work in the health and fitness industry. Hilary earned a B.S. in Kinesiology from CSULB. Her training style varies from one-on-one sessions, to virtual small group classes. She is currently in the process of creating a larger online presence with an on-deman...
11: Various Careers In The Sports Industry | Recap of Episodes 2-10
August 26, 2021 08:00 - 27 minutes - 25.2 MBWelcome to another episode of the Passion To Legacy podcast. In this episode, we look back at episodes 2 through 10. I take a deep dive into the role and responsibilities of the guests from the past 9 episodes. Patty Ahlman - Recreational Partner Acrobatics and Handstand Coach Gina Franz - Sports Marketing & Partnerships Kim Brady - Soccer Coach & Business Coach Kelly Baird - Senior Brand Partner Strategist Mandy Bauer - Director of Hospitality In this episode, we cover:...
10: Building Connections & Providing Outstanding Customer Service with Mandy Bauer
August 24, 2021 08:00 - 40 minutes - 36.7 MBIn this episode, I’m chatting with hospitality and event management expert, Mandy Bauer. We discuss her unique perspective on providing outstanding customer service, the importance of building connections, and her very unique path into the sports industry. She visualized something, went after it, and never took no for an answer. Mandy is a Director of Hospitality at the Wells Fargo Center in Philadelphia, PA. She has experience working in both music entertainment and sports entertai...
09: Part 2 with Kelly Baird
August 19, 2021 08:00 - 19 minutes - 18.1 MBIf you haven’t yet, be sure to tune in to episode 8 for part 1 of my interview with Kelly Baird. In today’s episode, we dive into Kelly’s charitable humanitarian spirit. She discusses her experiences in South Africa with the Grassroot program, as well as her involvement with the program, Football RIsing. Kelly gives insight into the benefits and challenges that can come from charitable involvement. Kelly is a Senior Brand and Partnership Strategist whose background is in tradi...
08: Brand Strategy, Partnerships, & Integrated Marketing with Kelly Baird
August 17, 2021 08:00 - 21 minutes - 17.5 MBIn today’s episode, we discuss what it's like to work in traditional sports. My guest, Kelly Baird, gives insight into working in the marketing and sponsorship sector, as well as how to apply brand strategy partnerships and integrated marketing through different avenues in your career. Kelly is a Senior Brand and Partnership Strategist whose background is in traditional sports, athletics and collegiates. She has a background in marketing and sponsorships that she has applied across many diff...
07: Part 2 with Kim Brady
August 12, 2021 08:00 - 12 minutes - 10.2 MBIf you haven’t yet, be sure to tune in to episode 6 for part 1 of my interview with Kim Brady. In this episode, we discuss Kim’s involvement in PFLAG and the importance of the organization. PFLAG is a non-religious/non-political organization focused on educating communities on how to support the LGBTQ population. Kim is an entrepreneur, youth soccer coach, LGBTQ speaker, and advocate residing in Southern California. PFLAG is an international organization and has education for a...
06: Leveraging Your Athletic Mindset with Kim Brady
August 10, 2021 08:00 - 40 minutes - 37 MBToday's guest, Kim Brady, is an entrepreneur, youth soccer coach, LGBTQ speaker, and advocate residing in Southern California. Kim's energy and enthusiasm to help others succeed and achieve their goals on and off the field are unmatched. In this episode, Kim gives insight into how she became a business coach and helps her clients leverage their athletic mindset to build a thriving business and create a future they desire. In this episode, we cover: The burnout most people face in str...
05: Part 2 with Gina Franz
August 05, 2021 08:00 - 13 minutes - 10.8 MBIf you haven't yet, be sure to tune in to episode 4 for part 1 of my interview with Gina Franz. In today’s episode, we transition the conversation to discuss Gina’s charitable efforts. She shares which organizations she has been a part of and the impact that they each have had on their communities. She also gives wonderful advice on how to get involved with an organization that aligns with your interests, as well as other ways to help besides monetary donations. Gina Franz is a graduate from...
04: Creating Partnerships & Building Relationships with Gina Franz
August 03, 2021 08:00 - 32 minutes - 29.4 MBA misconception that many people have is that you have to be working for a team to be working in sports. Today’s guest, Gina Franz, challenges that misconception and talks about how to shift your mindset around the sports industry to broaden your opportunities. Her insider’s perspective comes from working in public relations as well as corporate sales and service with the Philadelphia Eagles and the Philadelphia Union professional soccer team. In this episode, Gina explains how making yoursel...
04: Creating Partnerships and Building Relationships with Gina Franz
August 03, 2021 08:00 - 32 minutes - 29.4 MBA misconception that many people have is that you have to be working for a team to be working in sports. Today’s guest, Gina Franz, challenges that misconception and talks about how to shift your mindset around the sports industry to broaden your opportunities. Her insider’s perspective comes from working in public relations as well as corporate sales and service with the Philadelphia Eagles and the Philadelphia Union professional soccer team. In this episode, Gina explains how making yoursel...
03: Part 2 with Patty Ahlman
July 29, 2021 07:06 - 15 minutes - 14.2 MBIf you haven't yet, be sure to tune in to episode 2 for part 1 of my interview with Patty Ahlman. Patty is a recreational partner acrobatics and handstand coach in Orange County, California. She is passionate about helping women uncover their purpose and make a meaningful impact in their community. In this episode, we are discussing the charities that Patty is involved with, such as working with victims and survivors of domestic violence, as well as providing support within the LGBTQ communit...
02: Featuring Patty Ahlman - Recreation Partner Acrobatics & Handstand Coach
July 29, 2021 07:03 - 24 minutes - 22.7 MBToday’s guest, Patty Ahlman, is a recreational partner acrobatics and handstand coach in Orange County, California. She is passionate about helping women uncover their purpose and make a meaningful impact in their community. In this episode, Patty gives detailed insight into what partner acrobatics is and how it has changed her life for the better. Tune in to learn all about: -The HUGE acrobatics community -The day to day role of a coach -The process for getting certified as a partner ac...
01: Welcome To The Passion To Legacy Podcast
July 29, 2021 07:00 - 14 minutes - 13.3 MBWelcome to the first episode of the Passion To Legacy podcast! This is a podcast where listeners can get a true behind the scenes look into the various careers in the sports industry. If you're wondering what this show is about and what you can expect to learn in future episodes, this episode is for you! I'm your host, Emma Vertolli, and I will be walking you through WHY I started this podcast as well as my personal journey into the sports industry. Check out the show notes for links and r...
Trailer: Passion To Legacy
July 20, 2021 15:17 - 2 minutes - 1.88 MBWelcome to the Passion To Legacy podcast with Emma Vertolli. This is a podcast designed to inspire you to pursue your dreams, give you an insider's persective into what it's like working in sports, encourage you to get involved in charitable work, and ultimatley help you learn to network so that you can land the role in sports business that you've been longing for. Pull up a chair and join the team!