Ep.036 - Becoming an influencer: how has social media changed the game?

Reframed by Mustard

English - September 20, 2023 05:00 - 1 hour - 55.4 MB
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Previous Episode: Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?

Next Episode: Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?

The Beatles, Elvis Presley and Michael Jackson were perhaps the most recognisable faces in the ‘60s, ‘70s and ‘80s respectively amongst young people. However, in today’s influencer era one could argue that Kim Kardashian is on top, or at least thereabout.

In this episode we speak with Orlando Baxter, a veteran US comedian known for his Drybar comedy specials, to discuss the road to becoming an influencer. We know that fame, and the paths to it, and reasons for it, have changed over the last 20-30 years, but just how much of this change can be attributed to social media versus the natural attitudinal differences of younger generations. Has social media fundamentally altered the paths to fame (and fortune), and - if so - has it done so largely for better or worse?

Veteran comedian and former high-school teacher Orlando Baxter, has uniquely played and related with audiences all around the world and in every continent except Antarctica. Known for his Drybar comedy specials, his most recent of which has amassed over 10 million views, he has appeared on late-night shows including TBS’ Conan Show with Conan O’Brien, TBN’s Mike Huckabee Show, and BET’s “50 Central”.

Follow Orlando Baxter

Website: orlandobaxter.com

Instagram: @orlandobaxtercomedy

Tiktok/FB: @orlandobaxter

Facebook: @orlandobaxter

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