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Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
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English - September 13, 2023 05:00 - 1 hour - 56.3 MBEntrepreneurship Business Investing ventures concepts africa brands global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"_Africa is a resource-rich continent, specialising in fuel, mineral and agricultural exports… [It] exports proportionally more primary products than most other regions… However, African countries currently do not have a competitive advantage in any sectors [high up the value chain]._”
This quote written by the OECD in a March 2022 report, is a depressing truth when we consider that many African states have been in this position since the continent’s independence era, during the 1950s and ‘60s.
In this episode we discuss this statement’s accuracy and the continent’s underlying barriers to growth, with renowned macroeconomist and author of the ‘Fastest Billion’ and ‘The Time Travelling Economist’, Charlie Robertson. Additionally, we speak through the usual decades-long macroeconomic stages of growth, and ponder whether building global brands centred on Africa’s growing cultural exports might enable its states to leapfrog them!
Follow Charlie Robertson:
Twitter: @CharlieTTEcon
The Time Travelling Economist (book): https://t.co/Tzx8GTQveh
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