Kishore Modak, General Manager of Marketing for APJ at Hewlett Packard Enterprise (HPE), believes in a simple principle when it comes to building successful partnerships: Evaluate what you are getting against what you are giving up. In this episode, Kathleen and Kishore discuss the benefits of a partner-led integrated marketing strategy, how HPE GreenLake’s consumption-based pricing model differentiates it from competing for edge-to-cloud platforms, and more. According to Kishore, harnessing the power of the tremendous amount of data we now have available is a vital part of creating new and innovative ways to connect with customers. Don’t miss this delightfully candid conversation with a brilliant marketing leader.


 


About the Guest: Kishore Modak is General Manager of Marketing-APJ at HPE. You can find him on LinkedIn at: https://www.linkedin.com/in/kishore-modak-a183012/.


 


About the Host: Kathleen Tandy is Vice President of Global Partner and Alliances Marketing at VMware. You can find Kathleen on LinkedIn at: https://www.linkedin.com/in/ktandy85/, or on Twitter at @kaktandy.
 
To learn more about VMware's partner programs, please visit: https://www.vmware.com/partners/partner-executive-edge.html.
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