Paparelli Podcast artwork

You gotta solve this problem!

Paparelli Podcast

English - March 30, 2022 22:00 - 9 minutes - 6.62 MB - ★★★★★ - 2 ratings
Entrepreneurship Business entrepreneurship startup founder small business angel investing raising money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Mike Gomez told me, “I solve the ‘I didn’t know” problem.

“What’s that?” I asked.

We think companies buy from us because of the product we sell. We later find out, our product or service was simply a qualifier to get us in the deal. The real buying criteria have to be discovered in the sales process. We are not selling to companies. We are selling to people.

Mike Gomez and I discuss this problem that needs to be solved in your salesforce. You don’t want to continue to hear, “I didn’t know” after you lost a deal.

You gotta solve this problem!

LinkedIn: https://www.linkedin.com/in/growthguy/
Company: https://www.allegroconsultant.com/