Demystifying Academic Branding With Sheena Howard

This week on Beyond the Thesis With Papa PhD we will be talking about demystifying academic branding with Dr. Sheena Howard, author of “Black Comics: Politics of Race and Representation”, “Black Queer Identity Matrix: Towards An Integrated Queer of Color Framework”, “Critical Articulations of Race, Gender and Sexual Orientation”, and “Encyclopedia of Black Comics”, who...

The post Demystifying Academic Branding With Sheena Howard appeared first on Papa Phd Podcast.

This week on Beyond the Thesis With Papa PhD we will be talking about demystifying academic branding with Dr. Sheena Howard, author of “Black Comics: Politics of Race and Representation”, “Black Queer Identity Matrix: Towards An Integrated Queer of Color Framework”, “Critical Articulations of Race, Gender and Sexual Orientation”, and “Encyclopedia of Black Comics”, who is now preparing to publish her new book: “Academic Branding – A step-by-step guide to increased visibility, authority, and income”.

Dr. Sheena C. Howard is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, Black Comics: Politics of Race and Representation (2014). The Eisner is considered the ‘Oscars of Comics.’ Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (Black Comics: Politics of Race and Representation, 2014), Chicago Review Press (Encyclopedia of Black Comics, 2017), BenBella Press (Why Wakanda Matters, 2021), and more. In addition, her work has received numerous book awards, including an American Library Association’s Outstanding Reference Sourcebook award and more. Her books have been featured in Good Morning America, The New York Times, The Washington Post, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.

What we covered in the interview:

Academic Branding: Monetizing expertise, increasing visibility, income

Financial Stability: Challenges of academia, diversifying income streams

Mindset: Unlearning academic norms, prioritizing personal growth

Professional Growth: Expanding beyond academia, long-term planning

Media Coverage: Pitching to newspapers, leveraging previous exposure

Speaking Engagements: Strategically setting fees, advancing professional status

Exit Strategy: Preparing for transition, building personal brand

This episode’s resources:



Power Your Research | WebsitePre-order “Academic Branding – A step-by-step guide to increased visibility, authority, and income” | Book











Thank you, Sheena Howard!

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You might also like the following episodes:

Adriana Bankston and Jamie L. Vernon – Making an Impact in Research Through Science Policy

Amal Abuzeinab – Flourishing in Your PhD and Beyond

Merle van den Akker – Debunking PhD Misconceptions

Emma Brodzinski – Supporting and inspiring graduate students

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The post Demystifying Academic Branding With Sheena Howard appeared first on Papa Phd Podcast.