On today’s show is Yemeni Mesa. Yemeni is the president of Know Foods, a company that makes low-carb bread and other treats that are grain-, gluten-, soy-, and dairy-free and so don’t produce a glucose spike. He is also a former bodybuilder and has been in the business of health and fitness for over 20 years. Know Foods aims to solve a common problem for those on low-carb or keto diets—how to still enjoy those foods that you might miss so much! He’s been a big proponent of the keto diet, and still manages to eat his own products all the time. During our chat we unpack his personal story and journey. We look at the different companies with which he has worked. We also talk about the ingredients, the unique sweetener, allulose, that is vital to his products, and how you can have your cake and be keto too! It’s all coming up, so listen in—you do not want to miss this episode!

CLICK HERE for the full transcript.

Key Points From This Episode:

The companies Yemeni worked with after he started as a bodybuilder. The "dark days" working with ice-cream. The business of growing niche products into larger streams. Ketogenics and how Know Foods fits into this. The importance of allulose, a natural sugar. Switching in and out of ketosis. Yemeni’s personal nutrition schedule. Building mass versus healthy longevity practices. Products available from Know Foods. A special promotion for our listeners! And much more!

Tweetables:

“I have forever just kind of been obsessed with training, nutrition, bodybuilding and all of that good stuff so I’ve been lucky enough to have my career kind of gravitate toward that area” — Yemeni Mesa [0:03:51.1]

“I’m on a personal mission to try to figure out how to truly help people achieve their fitness goals or not get sick.” — Yemeni Mesa [0:07:30.1]

“I learned a lot in those seven months, I learned I probably don’t need as much protein as I thought I did. I learned that fat as fuel is amazing in certain scenarios but not in others.” — Yemeni Mesa [0:19:10.1]

Links Mentioned in This Episode: 

Yemeni Mesa on Instagram — @Keto_head

Know Foods — https://knowfoods.com/

Quest Nutrition — https://www.questnutrition.com/

Sport Pharma — http://www.sport-pharma.net/

MET-Rx — https://www.metrx.com/

24 Hour Fitness — https://www.24hourfitness.com/

Dominic D’Agostino — https://blog.bulletproof.com/85-in-a-state-of-ketosis-with-dominic-dagostino-podcast/

Trader Joe’s — https://www.traderjoes.com/

Mark Sisson — https://www.marksdailyapple.com/

The Keto Reset Diet — https://www.amazon.com/Keto-Reset-Diet-Metabolism-Forever/dp/1524762237

Dr. Joseph Mercola — http://www.mercola.com/

  

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