Paid The Cost Podcast artwork

Paid The Cost Podcast

191 episodes - English - Latest episode: 13 days ago -

Interviews of interesting and influential people from the Central Coast of California and how they’ve Paid The Cost to achieve their dreams

Entrepreneurship Business santa cruz california central coast shelf improvement humor entrepreneurs hobby enthusiast business owners
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Episodes

Stand Up Comedian El Gordo Mamon

June 09, 2021 04:00 - 1 hour - 52.5 MB

El Gordo Mamon is one of the funniest people I’ve ever had the pleasure of knowing. His Instagram skits are something of a genius’ mind set and every time they pop up on my time line I’m forced to stop and watch em all the way through. He’s savy with social media and as matter of fact, he drops some jewels in this episode. 

Host of Richard Helppie's Common Bridge Mr. Richard Helppie

June 02, 2021 04:00 - 1 hour - 50.3 MB

Richard Helppie is a Michigan native. His portfolio includes a start up company in the medical field that he took nation wide, helping start a school program that has helped kids achieve success that they previously thought was impossible called the champions of Wayne, and a podcast called the common bridge which tries to find commonalities between our two biggest political parties. 

Founder and Owner of Fog City Farms and creator of Vertical Air Solutions Mr. James Cunningham AKA Cutty Sinclair

May 26, 2021 04:00 - 1 hour - 50.9 MB

From the cannabis black market to being a CEO of one of the most innovated companies on the central coast, James Cunningham has made quite a name for himself. I'm impressed every time we meet up.  This guy's thought pattern is unique and very forward thinking. Through in your ear phones, crank the radio in your car and get ready for a cannabis tale.

Gina Borasi Esquire

May 19, 2021 04:00 - 1 hour - 43 MB

Being a lawyer is no easy accomplishment. Gina sits down with Nativo to tell her story of hard work and dedication. From taking classes at UCSC, then more classes to take her bar exam, and then more classes to stay on top of all the new laws. Her dedication to her craft is genuine and she not only talks the talk but she walks the walk. Gina gives back to her community by helping with projects focusing on women and children. She also hosts an Instagram video series to help people get a better...

Gina Borasi Esquire

May 19, 2021 04:00 - 1 hour - 43 MB

Being a lawyer is no easy accomplishment. Gina sits down with Nativo to tell her story of hard work and dedication. From taking classes at UCSC, then more classes to take her bar exam, and then more classes to stay on top of all the new laws. Her dedication to her craft is genuine and she not only talks the talk but she walks the walk. Gina gives back to her community by helping with projects focusing on women and children. She also hosts an Instagram video series to help people get a better...

Jason Williams AKA JWillZ

May 12, 2021 04:00 - 1 hour - 51.1 MB

JWillZ is a jack of all trades in the creative world. Give him a camera, he’ll give you amazing content. Put him the recording booth, he’ll give you a song. Give him a paint brush and a white pair of vans and tell him what makes you happy, you’ll be walking in one of a kind kicks. His creative talents are almost endless. Listen to how Santa Cruz, Ca  made him the artist is today.

CoFounder of The Freedom Within Prison Project Malcolm Dydo & Freedom Within Graduate Rocky Hendrix

May 05, 2021 04:00 - 1 hour - 80.2 MB

Returning guest, Malcolm Dydo from the freedom within project, comes back to the studio with a graduate of the program, Rocky. His story is amazing starting life in the Santa Cruz,Ca mountains living on a Hells Angels compound as a kid.  Rocky tells his life’s story and shares how he got into the freedom within prison project, how he overcame a serious drug addiction, and how he almost got his third strike leading to life in prison. It’s a jaw dropping story that I was honored to sit in on. 

Founder/CEO of Everyone's Music School & Creator/Host of Speak for Change Podcast Mr. Thomas Sage Pedersen

April 28, 2021 04:00 - 1 hour - 73.6 MB

Being an entrepreneur isn’t easy. Multi tasking, sometimes being a manager, looking after the day to day.... and then on top of that, starting a podcast? Thomas Pedersen is doing it all, plus bringing awareness to the Santa Cruz, Ca community. I knew this podcast was gonna be more thought provoking then usual. Before I knew it, I was on Speak for Change podcast! It was a pleasure to sit down with my friend and get some perspective that I needed. Of course, just to sit down and have a good co...

Bay Area Hip Hop Artist Uce Hefner

April 21, 2021 04:00 - 1 hour - 66.4 MB

Uce is a dope Samoan from the south Bay Area. I was initially drawn in by his music, which has extremely well made beats, lyrics, and music videos. I figured this would be another cool interview with a rap artist.... how wrong I was. The conversation starts off as normal as the rest, but as Uce starts to open up about a serious situation that changed the course of his life, I  was floored. My jaw hit the floor and my mind was opened to the possibilities of healing. Listen in and explore the ...

MMA Fighter/Trainer and host of Bay Area Combat Podcast Daniel Compton

April 14, 2021 04:00 - 1 hour - 42.7 MB

Daniel is a Santa Cruz raised beast. Most of the time you can find him doing physical training at his Tesla gig or banging around the gym. He's dedicated to being a fighter and his passion shines in this interview. Be sure to check out Bay Area Combat. They have extremely talented fighters on regularly and Daniel holds down the hosting position flawlessly. A unique aspect to the show is that they actually spare! Find Bay Area Combat on Youtube, Apple podcasts, and Spotify.

Capitola, Ca Mayor Yvette Brooks

April 07, 2021 04:00 - 1 hour - 45.7 MB

Capitola Mayor Brooks is super down to earth and well versed. A San Jose, Ca native, Yvette Brooks found her second home when she attended college at UCSC. As you listen to her interview you can hear the down to earth "homegirl" come out and then effortlessly transition into Mayor Brooks. She has a deep fondness for activism and knows how to get ahold of the proper channels for change. It's funny, but when I interview anybody from the political world I never really know what to expect becaus...

Sunshine Cantu

March 31, 2021 04:00 - 1 hour - 45.9 MB

Sunshine is a BADASS! Originally from Texas, she made her way out to California and found a home in Santa Cruz. Sunshine has worked with some amazing people in the music industry. She shines when she's on stage where she feels most comfortable. Her energy takes over and is non stop. Not only is she a badass on the bass guitar, she is also an upcoming star in the podcasting world. "The Sunshine Show" is a hitter and her guests are just as plugged into the music scene as she is. I was extremel...

Lee Earl & Reggie Stephens

March 24, 2021 04:00 - 1 hour - 66.6 MB

The two most talked about guest on PTC have hit the studio together! This episode was just about connecting, sitting down and talking with my friends. We go into different subjects but overall, just some conversation! ENJOY!

Co Founder & Co Owner of The Santa Cruz Veterans Alliance Mr. Aaron Newsom

March 17, 2021 04:00 - 1 hour - 44.2 MB

Aaron Newsom will downplay his role in the military, but the truth is he's put in more work than a lot of us "civilians." He is definitely a man with, purpose and a mission. He's fought for cannabis as a safe alternative to pharmaceuticals that's hurt millions of people including his veteran brothers and sisters. Take a journey into what makes this extraordinary man tick. To get some real inside info, check out or YouTube video available on Paid The Co$t Podcast YouTube channel. You can take...

Founder and Owner of Timber Surf Company Ryan Lynch

March 10, 2021 05:00 - 1 hour - 48.7 MB

Ryan Lynch is awesome and laid back. His journey into surf board creating starts on a 6 month honeymoon with his wife. Exploring the coast of California all the way down to Mexico. Timber Surf Company is also about doing their part to keep the ocean clean. They make surf boards that are built to last with the finest sourced materials and are handmade specifically to every order. 

Central Coast Hip Hop Artist Loon E Lou and Music Producer Goblin

March 03, 2021 05:00 - 1 hour - 59.2 MB

These are my people! All Laughs and a great time. These two have pout together something special with the album they're about to drop. Shout out to Dragonz Lair Ent. owned by music producer King. These 3 are about to kill the game on the Central Coast! Enjoy some smiles with us as we take a journey into the minds of Loon E Lou and Goblin!

Owner and Creator of Body By Ashoka Mr. Ashoka McCormick

February 24, 2021 05:00 - 1 hour - 57.6 MB

Dedication, drive, consistency. All things that can easily determine your future. Ashoka has put them all to the test and aced every one. Not only that but what a humble human! Ashoka is a giant compared to myself but before he left i had to get a hug. That's the type of guy and impression he left on me. Hopefully this podcast will not only motivate you to get into shape but maybe even inspire you to start living your own dreams!

Social Media Mogul and Amazon King Mr. Mike "Reezy Resells"

February 17, 2021 05:00 - 1 hour - 43.5 MB

This guy has major game and not just with reselling. His social media empire and entrepreneurial skills are sharper than any knife in the best chef's arsenal. He helps people get their own financial freedom by giving away what he's learned for FREE! He also has a heart of gold and does a ton of things to help his community. After you listen to this podcast find him on social media or his website and pick up what he's putting down!

Co-Owner & Co-Founder of Expenda Farms Mr Blake Gallick

February 10, 2021 05:00 - 1 hour - 45.2 MB

It was great sitting down with my childhood buddy and talking about the amazing company he's launching. Expenda Farms is a 100% organic cannabis from the golden state! They're passionate cannabis enthusiasts that are soon to be nation wide. Kick back and get into the another great episode about the wonderful world of cannabis!

Host of Urban Moguls with B featuring Beto Lopez

February 03, 2021 05:00 - 1 hour - 55.4 MB

I've always admired young B for his entrepreneurial drive and outlook. He was selling his own brand of shirts and stickers back when I first met him 10 years ago. Although he has a whole new clothing line, he's also evolved into a media mogul. Now a days you can find B in front of the camera interviewing urban entrepreneurs and letting them tell their own stories. I strongly suggest you go check out his youtube channel Urban Moguls with B and see him in action for yourself!

Co-founder & co- owner of The Hook outlet dispensary and The Treehouse house dispensary Mr. Bryce Berryessa

January 27, 2021 05:00 - 1 hour - 43 MB

Bryce is super down to earth and and has an extensive knowledge of the legal cannabis industry. I could've listened to him talk all day. Check out this super interesting man and his story in this episode of PTC.

Neil Pearlberg host of Off The Lip Radio Show

January 20, 2021 05:00 - 54 minutes - 37.3 MB

I gotta say Neil brought some energy to the podcast that I wasn't expecting. He's funny as hell and has a great back story. His show is well known in the Central Coast community and beyond. Join our convo and get some laughs in!

Santa Cruz local hip hop artist and photographer, Mike Ross

January 13, 2021 05:00 - 1 hour - 43.6 MB

Mike is a cool guy with plenty of stuff going on in his life. Check out our convo on this episode of PTC

Santa Cruz, Ca Iconic artist Jimbo Phillips

January 06, 2021 08:00 - 1 hour - 42 MB

The Phillips family name in Santa Cruz, and far beyond, is legendary. Jimbo's father, Jim Phillips, created the epic Santa Cruz screaming hand and the Santa Cruz dot. Jimbo has created his own techniques with a special, one of a kind style that's super easily recognized on sight. His son, Colby, is also on his path to help grow the family name. It was an absolute honor to sit down with Jimbo because I was raised in Santa Cruz. Check out this great conversation I got to have with him.

Season 2 Trailer

January 04, 2021 05:00 - 20 minutes - 13.8 MB

The kick off of season 2 starts here. I share some thoughts, how my family and I celebrated our holidays, and our special New Year announcement.

Season 2 Trailer

January 04, 2021 05:00 - 20 minutes - 13.8 MB

The kick off of season 2 starts here. I share some thoughts, how my family and I celebrated our holidays, and our special New Year announcement.

Jose Moya Barber and Owner of Get Faded Barber shop

December 16, 2020 05:00 - 1 hour - 45.7 MB

In the season 1 finale Nativo sits down with Jose Moya. Jose talks about what takes to not only to be a good barber, but what it REALLY takes to run a business and how he's looking into the future of barbering.  

Co founder and Executive director of The Freedom Within Prison Project Malcolm Dydo

December 09, 2020 05:00 - 1 hour - 55.8 MB

Nativo sits down with co founder of the Freedom Within Prison Project, Malcolm Dydo, to talk about how people that are behind the walls find inner peace. 

Radio DJ at 104.3 The Hippo, drummer, and Podcaster John Michael

December 02, 2020 05:00 - 1 hour - 42.8 MB

Legendary central coast radio personality John Michael sits down with Nativo to talk about his life growing up in Gilroy, Ca , how he got interested in being in radio, and how his Podcast "John Michael's Rock Box" was started.

Co founder of LemonTree Shawn Colligan

November 28, 2020 05:00 - 58 minutes - 40.5 MB

If you think the cannabis industry is filled with a bunch of hippies that do nothing but smoke pot all day, Shawn will let you know quick how wrong that perception is. Shawn found cannabis at an early age and and has first hand knowledge of it's natural benefits. Not only that, but in some parts of the podcast you realize how much goes into the actual curating of the plant. Join Nativo for an inside look into the cannabis industry from  pioneer Shawn Colligan co founder of LemonTree cannabis.

Joaquin Alejandrez Manager/Director of BU Productions

November 25, 2020 05:00 - 48 minutes - 33.6 MB

BU Productions is a non profit in Santa Cruz, Ca that was established by Joaquin's father Daniel "Nane" Alejandrez. It's been built from the ground up and branched out into so many different outreach programs including BU Productions which is a screen printing company that provides an outlet to the youth of Santa Cruz county. The perfect person and story to lead us all into the Thanksgiving week!

Joaquin Alejandrez Manager/Director of BU Productions

November 25, 2020 05:00 - 48 minutes - 33.6 MB

BU Productions is a non profit in Santa Cruz, Ca that was established by Joaquin's father Daniel "Nane" Alejandrez. It's been built from the ground up and branched out into so many different outreach programs including BU Productions which is a screen printing company that provides an outlet to the youth of Santa Cruz county. The perfect person and story to lead us all into the Thanksgiving week!

Owner/Creator of Santa Cruz Waves & Pro Surfer Tyler Fox

November 21, 2020 05:00 - 54 minutes - 37.5 MB

Santa Cruz, Ca surf legend and creator of Santa Cruz Waves, Tyler Fox sits down with Nativo to talk about his life. Growing up in Santa Cruz and getting in the pacific at an early age, molded a young Fox into the environmentally conscious , ocean saving, surfer that Tyler is today. Catch a conversation wave with some Santa Cruz boys!

Alex Michael Wong Owner of Upcycled Skate Art

November 18, 2020 05:00 - 45 minutes - 31.4 MB

Alex is a one the happiest people I've come across in awhile. Doing what you love can have that kind of effect on you!  Check out Alex's story starting life in 1987 and being the first person born that year in Santa Barbra, Ca , living in Phenix, Az,  then landing in Santa Cruz, Ca and starting his company Upcycled Skate Art.

Central Coast Musician Anthony Arya

November 14, 2020 05:00 - 41 minutes - 28.3 MB

Anthony is an amazing musician. For how young he is, his music is deep and what an amazing performer he is. Anthony attributes not having stage fright to his baseball days. He also has a great relationship with his mom, Kamela, who's guided, nurtured and been there every step of the way. 

Damani Thomas Lead Chef/Owner Oswald Restaurant in Downtown Santa Cruz, Ca

November 11, 2020 05:00 - 51 minutes - 35.5 MB

Running a restaurant is no easy task. Damani's food story began at an early age and he has worked his way up the restaurant ladder. His father taught him valuable lessons in the kitchen when he was young and Damani has learned how to apply them to how he runs Oswald. 

Damani Thomas Lead Chef/Owner Oswald Restaurant in Downtown Santa Cruz, Ca

November 11, 2020 05:00 - 51 minutes - 35.5 MB

Running a restaurant is no easy task. Damani's food story began at an early age and he has worked his way up the restaurant ladder. His father taught him valuable lessons in the kitchen when he was young and Damani has learned how to apply them to how he runs Oswald. 

Tom & Kief Laughton The Santa Cruz Maniaccs (SE Bike

November 07, 2020 05:00 - 1 hour - 43 MB

Father and son share a passion for bringing people together through the power of wheelie 29er bikes. This growing trend has spread through the united states like wildfire and isn't contained to just our country. Kief is 17 years old and already traveling the nation, meeting up with other members of the SE bike team for "ride outs." Tom is an ultra supportive father who has been packing up his family for years to travel and make memories. 

Tom & Kief Laughron, The Santa Cruz Maniaccs (SE Bike Team)

November 07, 2020 05:00 - 1 hour - 43 MB

Father and son share a passion for bringing people together through the power of wheelie 29er bikes. This growing trend has spread through the united states like wildfire and isn't contained to just our country. Kief is 17 years old and already traveling the nation, meeting up with other members of the SE bike team for "ride outs." Tom is an ultra supportive father who has been packing up his family for years to travel and make memories. 

Tom & Kief Laughron, The Santa Cruz Maniaccs (SE Bike Team)

November 07, 2020 05:00 - 1 hour - 43 MB

Father and son share a passion for bringing people together through the power of wheelie 29er bikes. This growing trend has spread through the united states like wildfire and isn't contained to just our country. Kief is 17 years old and already traveling the nation, meeting up with other members of the SE bike team for "ride outs." Tom is an ultra supportive father who has been packing up his family for years to travel and make memories. 

Kirsten Pohlman, Santa Cruz county Juvenile Hall Teacher

November 04, 2020 05:00 - 47 minutes - 32.5 MB

Kirsten Pohlman is a special kind of teacher. One that can take on the more challenging situations, but still be understanding and empathetic to a kids needs. Being a teacher at Juvenile Hall requires a little more than just wanting to teach. Kirsten wears many hats to accommodate all of her students and genuinely cares about each and every one of them.

Kirsten Pohlman, Santa Cruz county Juvenile Hall Teacher

November 04, 2020 05:00 - 47 minutes - 32.5 MB

Kirsten Pohlman is a special kind of teacher. One that can take on the more challenging situations, but still be understanding and empathetic to a kids needs. Being a teacher at Juvenile Hall requires a little more than just wanting to teach. Kirsten wears many hats to accommodate all of her students and genuinely cares about each and every one of them.

Angelica Guzman Martinez, Founder of Strong One Non Profit

October 31, 2020 04:00 - 53 minutes - 36.7 MB

Angelica has an amazing story that leads her to organizing Strong One non profit out of Watsonville, Ca. 

Capitola, Ca City Council Member Candidate Anthony Rovai

October 28, 2020 04:00 - 51 minutes - 35.3 MB

Nativo has a great, stimulating conversation with Anthony about the future of Capitola, Ca and his vision for it. Anthony gives some insight about plans for the Capitola mall and Capitola village and what kind of revenue streams would likely help the city move forward.

Central Coast/Bay Area Hip Hop Producer Joe Barragan AKA Goblin

October 24, 2020 04:00 - 1 hour - 43.9 MB

Hilarious, humble, thoughtful, talented. Just a few words to describe Joe Barragan AKA Goblin. From start to finish we laughed and Joe described how he got into his musical rhythm. He’s produced hip hop artists from the Bay Area, some whom are considered legends, and talks about how he wants to expand to other musical markets around the world.  

Central Coast/Bay Area Hip Hop Producer Joe Barragan AKA Goblin

October 24, 2020 04:00 - 1 hour - 43.9 MB

Hilarious, humble, thoughtful, talented. Just a few words to describe Joe Barragan AKA Goblin. From start to finish we laughed and Joe described how he got into his musical rhythm. He’s produced hip hop artists from the Bay Area, some whom are considered legends, and talks about how he wants to expand to other musical markets around the world.  

Eric Munoz AKA Ghambit AKA Muunz Owner of Tree House Club Clothing Company & Tree House Club Records

October 21, 2020 04:00 - 1 hour - 62.2 MB

Some people call him Eric, some Ghambit, and others Munnz (Moons), but i prefer to call him entrepreneur. Ghambit talks about growing up on the Central Coast, producing music at a young age and moving to LA to pursue his music dreams. It's a long listen, but there are a few hidden jewels in this podcast!

Eric Munoz AKA Ghambit AKA Muunz Owner of Tree House Club Clothing Company & Tree House Club Records

October 21, 2020 04:00 - 1 hour - 62.2 MB

Some people call him Eric, some Ghambit, and others Munnz (Moons), but i prefer to call him entrepreneur. Ghambit talks about growing up on the Central Coast, producing music at a young age and moving to LA to pursue his music dreams. It's a long listen, but there are a few hidden jewels in this podcast!

Roy Endemann Silicon Valley Hair Stylist

October 14, 2020 17:00 - 1 hour - 47.4 MB

Wether you're into hair or not this show is extremely inspirational. Roy has been in the hair industry for 20 years and made his way to the top tier of Silicon Valley's most elite circles. Roy drops jewel after jewel for anyone starting on ANYTHING. His own standards even rival the mind sets of billionaire Silicon Valley CEO's. 

Shebreh Kalantari-Jonhson Santa Cruz City Council Member Candidate

October 14, 2020 04:00 - 47 minutes - 32.5 MB

Shebreh is an excellent speaker and has been active in the Santa Cruz community for years. Listen to her incredible story of how she and her family migrated to America when she was a young girl from Iran. Her drive and spirit to help other shines through the whole episode. Amazing person with a vision for Santa Cruz's future.