Caroline Goodner is truly the intersection of her parents. Growing up, her father was a geneticist and her mother was an entrepreneur. Now, Caroline is a serial entrepreneur who has founded and led multiple companies in the healthcare space. 


She is the co-founder and CEO of OrganiCare, a startup company that provides highly effective, all-natural, over-the-counter healthcare products to consumers, including a range of first aid, oral care and feminine care products. 


Before founding OrganiCare, she was the CEO of UpSpring Baby, a growth-stage consumer products company that focuses on the health, safety and wellness of mothers and babies. In 2005, Caroline also founded MendelWorks, a mouse genotyping laboratory that served the scientific research community.


Caroline joins one of our new Owl Have You Know hosts Maya Pomroy in this episode, and takes us through the genesis of her companies, the importance of a network when launching your business, pivoting to women centric products, and their shared appreciation for Rice Business professor & mentor Al Danto.



Episode Quotes:


Advice for early entrepreneurs

18:13 - Get a peer group. Find some other entrepreneurs, women or men, to surround yourself with, to share stories, to talk through problems.

How modern women's healthcare has grown

21:02 - There's amazing statistics out there on how clinical studies didn't include women until the seventies. All the kind of studies that were ever done were, were really male focused. And so now we're hopefully getting more and more attention on women's health. And so companies like ours that are trying to help women in that way, it feels good.


On working in women & vaginal centered products 

24:17 - I would say, if you can find a technology that you think can make a real difference, not just like a tweak of a difference, but a real fundamental difference in the way a consumer handles their healthcare, that’s something to really pay attention to.


Show Links:

Episode Transcript

Guest Profile:

Professional Profile at Beyond Batten Disease FoundationCaroline Goodner on LinkedInCaroline Goodner on TwitterOrganiCare 

Twitter Mentions