An Innovator’s CES® Win

"With our technology, Snow White would have never eaten that apple," says Senorics Chief Sales Officer Robert Langer.

And on Monday evening, Robert, and his early-stage startup Senorics, won first place in the "Pitchfest" awards, as CES® 2018's Euro Tech Week kicked off in Las Vegas!

Robert, who is from Dresden, Germany, had the opportunity to pitch Senorics as part of a pilot project, ENRICH in the USA, funded by the European Commission.

Congratulations to Robert, the first early-stage European startup to win a first-place award in ENRICH in the USA's new initiative!  Here's a quick look at his cool new technology and how he envisions it working as part of everyday life within the next couple of years!

Meanwhile,the ENRICH in the USA program is geared towards building centers and hubs to promote European innovation in the U.S., according to European American Enterprise Council Vice-President of Univerxity & Entrepreneurship Soft Landing Programs Blandine Chantepie-Kari.

Blandine says ENRICH in the USA is comprised of nine organizations: six in Europe and three in the United States.

"What the European Commission planned was...to have a European network of research and innovation centers (with companies already established and growing, who want to expand their business within the United States)," says ENRICH USA partner Raimund Brochler.   "So this is a kind of pilot activity, and it would then be expanded to other companies with promising markets."

Congratulations to Robert, and to Senorics, the first early-stage European startup to win a first-place award in ENRiCH in the USA's pilot program!  We look forward to seeing Senorics here in our part of the world in the future.
CES® 2018's Euro Tech Week continues from now through Friday, January 12th at Harrah's and Eureka Park, Las Vegas.   Here's their link, for more information, and a link to their Facebook page.