🎙️ Timeless Will Outlive Trendy with Abbey McGrew

Outside The Studio with Tessa Tovar

English - November 12, 2023 02:30 - 1 hour - 113 MB
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Next Episode: Guarding Your Gray Matter: Dementia-Proof Your Brain! 🧠💡with Drs. Emily and Mitchell Clionsky

In episode 117 of Outside The Studio with Tessa:

How do brands decide what colors and designs to use, and how does this impact how clients perceive them? 🌈 Join Tessa as she brings the creative genius, Abbey McGrew, founder of Wayfarer Design Studio, to the mic! Together, they dive into the wild world of business intentionality, online models, and advertising your merchandise or services. 🚀

Abbey McGrew, the visionary behind Wayfarer Design Studio, believes that branding is more than meets the eye. She infuses deeper meaning into every project she takes on! 🌟

🕒 **Timestamps**

(00:00) 🎵 Intro: Let's get this creative journey started!

(01:50) 🧐 Abbey s background: Who s the creative powerhouse behind Wayfarer?

(06:00) 💡 Intentionality of titles and business names: The art of choosing the perfect name.

(12:30) ✔️ Nike and brand inspiration: Swoosh into the world of iconic branding.

(20:50) ✈️ Starting a new business abroad: Adventures in entrepreneurship.

(25:20) 🤝 Hiring employees: Building your dream team.

(28:20) 🌐 Online business model: Navigating the digital landscape.

(31:05) ⏳ Trends vs Timeless: Staying in vogue or setting the trend?

(37:35) 🎯 Target audience: Hitting the bullseye.

(40:35) 🌈 Color: Painting the brand canvas.

(45:30) 💰 Selling our brand: The art of pitching.

(54:35) 🧘‍♂️ Mindful of personal preferences: Balancing passion and practicality.

(56:45) 📲 Connect: Stay tuned for more inspiration!

💡 **Key Takeaways**

1. 🕐 When is the right time to expand your company? In Abbey's world, it s all about focusing on your passion - design - and delegating the rest!

2. 💥 First impressions matter! Make educated design decisions to leave a lasting, positive impact on your brand.

3. 🤔 Why should someone choose your product or service? Keep asking "Why?" until you uncover the core of your brand's values and advertise it with a purpose!

🔗 **Links**

🌐 Connect with Abbey McGrew:

- Wayfarer Website: [wayfarerdesignstudio.com](https://wayfarerdesignstudio.com/)

- Instagram: [wayfarerdesignstudio](https://www.instagram.com/wayfarerdesignstudio/)

- Podcast Per Our Last Email: [perourlastemail.com/episodes](https://www.perourlastemail.com/episodes)

Connect with Tessa Tovar

Website: https://tessatovar.com/

Instagram: https://www.instagram.com/tessamarietovar/

LinkedIn: https://www.linkedin.com/in/tessa-tovar-baa27613

Twitter: https://twitter.com/TBenedicktus

The Dark Moon: A Book of Poetry for Savasana: https://a.co/d/e8LgG1T

YouTube: https://www.youtube.com/channel/UCHMYm-7kNZfulgaiCi2w8Cw

In Episode 117 of Outside The Studio: