Andy has over four decades of experience in sales and is one of the leading voices in the industry. His podcast, Sales Enablement with Andy Paul is one of the most popular sales podcasts. He’s written two best-selling sales books and his third, Sell Without Selling Out: A Guide to Success on Your Own Terms, was released earlier this year and we’ll be discussing it today.


 


In this episode, we’ll be exploring with Andy some of the themes from his latest book.


 


Here are some of the topics covered in this episode:


Why authenticity is important as it builds trust with buyers
How to learn to trust your gut instead of blindly following a sales script or process
Why you should consider staying at good companies longer to develop your career
How to use impact questions when dealing with customers

 


 


More From the Guest


Linkedin: https://www.linkedin.com/in/realandypaul 


 


Website: https://www.andypaul.com/ 


 


 


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