Nailing Your Sales Positioning - Outside Sales Talk with April Dunford

Outside Sales Talk

English - March 09, 2022 19:41 - 48 minutes - 89.2 MB - ★★★★★ - 59 ratings
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Previous Episode: Revitalizing Sales after COVID - Breaking into New & Tackling Static Accounts - Outside Sales Talk with Mace Horoff

Next Episode: Sell More with a Buyer-Focused Sales Funnel - Outside Sales Talk with Peter Strohkorb

April Duford is the Founder and Chief Strategist for Ambient Strategy. She’s also the author of “Obviously Awesome” which is focused on nailing product positioning. April has held various roles in start-ups such as CEO, COO, VP of Marketing and Sales, and now she’s transitioned into doing her own consulting work. She specializes in helping B2B Tech Companies find their positioning strategy and getting to market with success.

In this episode, April tells us what product positioning is and what the benefits to nailing your positioning are.

Here are some topics covered in this episode:

What the fundamental differences between branding and positioning are
How long the process of positioning takes
The role sales plays in positioning
Common mistakes that sales teams make when it comes to positioning