“Let’s say you thought of your company and your people as players on a professional team - as human capital. Every sporting team looks at their players as assets and they know that they need to take care of their assets.” —Pete Moore. In this episode, Pete and I discuss the health crisis, the healthcare crisis and why HALO (Health, Active Lifestyle and Outdoors) is a far superior term to “wellness.” Pete Moore is the founder of Integrity Square, an early-stage growth equity investor and the leading boutique financial advisory firm serving the Health, Active Lifestyle & Outdoors (“HALO™”) sector. Pete saw a need for a deeper and more useful level of education in the HALO sector. In response, he leveraged his network to start the HALO Talks podcast. Now with over 200 completed interviews and over 25,000 downloads, HALO Talks has become a “must listen” for anyone working in or investing in the HALO Sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School. (1999) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquist, pro bono DJ and fitness enthusiast. I truly enjoyed this conversation with Pete - his rare blend of business and fitness expertise gives him unique insights into improving employee performance. Please listen (and subscribe) to Halo Talks at https://www.halotalks.com/. You can also learn more about Integrity Square at https://www.integritysq.com/. Show notes and the video for this episode can be found at https://scottwelle.com/halo. Go get it and please share!