O.A. Book Club – Technology and the Modern Consumer with Dan Frommer of The New Consumer

“That's the lesson here: the businesses that figure out how to use technology to the best of their abilities are the ones that are going to be stronger and more resilient, no matter what happens.” – Dan Frommer 
Dan Frommer (@fromedome) is Founder and Editor in Chief of The New Consumer, a publication about how and why people spend their money. Dan has written for Forbes, The Atlantic, and Recode from Vox Media, and he helped create Business Insider as its second team member. Dan’s Consumer Trends Report in collaboration with Coefficient Capital is a fascinating look into recent spending trends. 
Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/dan-frommer1-outlier-academy-show-notes 
Chapters in this interview:

Dan’s background in journalism and technology, and how it led to The New Consumer

What technology can unlock for brands

Who is the modern consumer?

How legacy brands fail to serve the consumer, and authenticity at scale

How Target and other big brands have kept up with the modern consumer

How small and direct-to-consumer brands can grow in today’s market

On sweetgreen’s success and branding

Why brands must embrace digital experiences to move forward

The Consumer Trends Report with Coefficient Capital

Sign up here for Outlier Debrief, our weekly newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week.
Follow Outlier Academy on Twitter: https://twitter.com/outlieracademy.
If you loved this episode, please share a quick review on Apple Podcasts.
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“That's the lesson here: the businesses that figure out how to use technology to the best of their abilities are the ones that are going to be stronger and more resilient, no matter what happens.” – Dan Frommer 

Dan Frommer (@fromedome) is Founder and Editor in Chief of The New Consumer, a publication about how and why people spend their money. Dan has written for Forbes, The Atlantic, and Recode from Vox Media, and he helped create Business Insider as its second team member. Dan’s Consumer Trends Report in collaboration with Coefficient Capital is a fascinating look into recent spending trends. 

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/dan-frommer1-outlier-academy-show-notes 

Chapters in this interview:

Dan’s background in journalism and technology, and how it led to The New Consumer
What technology can unlock for brands
Who is the modern consumer?
How legacy brands fail to serve the consumer, and authenticity at scale
How Target and other big brands have kept up with the modern consumer
How small and direct-to-consumer brands can grow in today’s market
On sweetgreen’s success and branding
Why brands must embrace digital experiences to move forward
The Consumer Trends Report with Coefficient Capital

Sign up here for Outlier Debrief, our weekly newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week.

Follow Outlier Academy on Twitter: https://twitter.com/outlieracademy.

If you loved this episode, please share a quick review on Apple Podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices