Infinite Games – Crafting a Business Narrative with Jessica Schaefer of Bevel and Acorns

“There is nothing worse than having somebody else tell your own story for you.” – Jessica Schaefer 
Jessica Schaefer (@JFran_PR) is Founder of Bevel, a strategic communications firm with a portfolio in fintech and venture capital. After serving as Assistant Vice President and Head of Marketing Communications at Moody’s Analytics, Jessica went on to lead media relations for Point72, a family office managing the assets of Steven A. Cohen. She currently manages Bevel while serving as Chief Communications Officer for Acorns. 
Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/crafting-business-narrative-bevel-jessica-schaefer-ig-show-notes
Chapters

PR vs. strategic communication

Working with Steven Cohen and with Acorns

Working with companies from seed to IPO

Building executive profiles

How Bevel is changing the game

Crafting a narrative for a company

Controversy can be good

Recognizing media opportunities and crisis management

Why PR is a smart investment

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“There is nothing worse than having somebody else tell your own story for you.” – Jessica Schaefer 

Jessica Schaefer (@JFran_PR) is Founder of Bevel, a strategic communications firm with a portfolio in fintech and venture capital. After serving as Assistant Vice President and Head of Marketing Communications at Moody’s Analytics, Jessica went on to lead media relations for Point72, a family office managing the assets of Steven A. Cohen. She currently manages Bevel while serving as Chief Communications Officer for Acorns. 

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/crafting-business-narrative-bevel-jessica-schaefer-ig-show-notes

Chapters

PR vs. strategic communication
Working with Steven Cohen and with Acorns
Working with companies from seed to IPO
Building executive profiles
How Bevel is changing the game
Crafting a narrative for a company
Controversy can be good
Recognizing media opportunities and crisis management
Why PR is a smart investment

Sign up here for Outlier Debrief, our weekly newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week.

Follow Outlier Academy on Twitter: https://twitter.com/outlieracademy.

If you loved this episode, please share a quick review on Apple Podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices