#24 Scratch Kitchen: Building the Restaurant of the Future and On-Demand Food | Michael Joseph, Founder & CEO

In Episode #24, we explore building the restaurant of the future and on-demand food. We’re joined by Michael Joseph, Founder and CEO of Scratch Kitchen. We cover current food trends and where they’ll go next, Michael’s two-pronged approach to business success, and the concept of food APIs.
“I have two KPIs in how I operate now. Number one, customer delight. There is no business if the customers don't pay. The other piece is profitability.” – Michael Joseph
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/michael-joseph-outliers-show-notes 
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/michael-joseph-outliers-transcript 
CHAPTERS
This episode is our definitive guide to building the restaurant of the future and on-demand food. In it we cover:

(00:00:00) – Introduction

(00:02:22) – Michael’s background that led him to the on-demand food industry

(00:09:23) – Current food trends and where they’ll go next

(00:16:50) – The challenges of providing truly gluten-free food options

(00:17:27) – Building and scaling Green Chef, a meal delivery service company

(00:32:11) – Being successful in business means having multiple strengths

(00:39:43) – Building out the Scratch Kitchen model

(01:00:42) – The Scratch Kitchen system for removing friction from on-demand food

(01:12:53) – How Scratch Kitchen compares to a ghost kitchen

(01:28:16) – The concept of food APIs

ABOUT SCRATCH KITCHEN
Scratch Kitchen is a fascinating window into where restaurants are headed. Scratch Kitchen is delivery takeout only. It's considered an on-demand native type of restaurant. Each location has multiple brands under one roof, so families and groups can order everything from sandwiches to salads, to burgers, and much more with a single purchase. They even sell a limited selection of groceries, and you can just imagine where this is headed in the future with potentially things like expanding groceries and selling alcohol. 
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🎙 LISTEN ON
iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182
Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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In Episode #24, we explore building the restaurant of the future and on-demand food. We’re joined by Michael Joseph, Founder and CEO of Scratch Kitchen. We cover current food trends and where they’ll go next, Michael’s two-pronged approach to business success, and the concept of food APIs.

“I have two KPIs in how I operate now. Number one, customer delight. There is no business if the customers don't pay. The other piece is profitability.” – Michael Joseph

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)

https://www.danielscrivner.com/notes/michael-joseph-outliers-show-notes 

FULL TEXT TRANSCRIPT

https://www.danielscrivner.com/notes/michael-joseph-outliers-transcript 

CHAPTERS

This episode is our definitive guide to building the restaurant of the future and on-demand food. In it we cover:

(00:00:00) – Introduction
(00:02:22) – Michael’s background that led him to the on-demand food industry
(00:09:23) – Current food trends and where they’ll go next
(00:16:50) – The challenges of providing truly gluten-free food options
(00:17:27) – Building and scaling Green Chef, a meal delivery service company
(00:32:11) – Being successful in business means having multiple strengths
(00:39:43) – Building out the Scratch Kitchen model
(01:00:42) – The Scratch Kitchen system for removing friction from on-demand food
(01:12:53) – How Scratch Kitchen compares to a ghost kitchen
(01:28:16) – The concept of food APIs

ABOUT SCRATCH KITCHEN

Scratch Kitchen is a fascinating window into where restaurants are headed. Scratch Kitchen is delivery takeout only. It's considered an on-demand native type of restaurant. Each location has multiple brands under one roof, so families and groups can order everything from sandwiches to salads, to burgers, and much more with a single purchase. They even sell a limited selection of groceries, and you can just imagine where this is headed in the future with potentially things like expanding groceries and selling alcohol. 

💌 FREE NEWSLETTER

https://www.outlieracademy.com/newsletter

🎙 LISTEN ON

iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182

Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775

Overcast: https://overcast.fm/itunes1523851182

ABOUT OUTLIER ACADEMY

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

Website: https://www.outlieracademy.com

Twitter: https://www.twitter.com/outlieracademy

ABOUT DANIEL SCRIVNER

Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com

Twitter: https://www.twitter.com/danielscrivner

Learn more about your ad choices. Visit megaphone.fm/adchoices