#143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More

Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more.
“I’ve learned to appreciate that people systematically undervalue and write off things that are super weird or that they just don’t understand. So I look for areas where most people think that X has a probability of 10% and I think it’s really closer to 40-50%.” — Justin Mares
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook   
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook-transcript   
CHAPTERS

(00:00:00) - Introduction

(00:01:06) - Recent Fascination: Environmental Chemicals and Crime

(00:04:43) - Justin Mares’ Daily Routine: Focusing on Six To Dos Per Day

(00:09:12) - Reflection: Enjoy the Ride & Trust the Process

(00:11:45) - Biggest Lessons Learned as an Investor

(00:16:59) - Exercise Routine: Three Lifts Per Week, Mobility, Swimming, and Pickleball

(00:21:06) - Justin Mares’ Superpower: Identifying Trends

(00:23:19) - Tiny Habit: Fitting in 5 Minute Workouts Throughout the Day

(00:24:55) - Favorite Books: The Three-Body Problem & The Company

(00:27:45) - Advice to Younger Self: Spend More Time Learning From Others

ABOUT THE GUEST
Justin Mares is a serial entrepreneur and angel investor. He’s the Founder of Kettle & Fire, Perfect Keto, and Surely Wine and a Venture Partner at Long Journey Ventures. His products are sold in more than 10,000 retail stores, and each of his companies does tens of millions of dollars in annual sales each year. He strives to make a dent in the problems with our food system and improve the trajectory of health in the United States.
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https://www.outlieracademy.com/newsletter
🎙 LISTEN ON
iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182
Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more.

“I’ve learned to appreciate that people systematically undervalue and write off things that are super weird or that they just don’t understand. So I look for areas where most people think that X has a probability of 10% and I think it’s really closer to 40-50%.” — Justin Mares

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)

https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook   

FULL TEXT TRANSCRIPT

https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook-transcript   

CHAPTERS

(00:00:00) - Introduction
(00:01:06) - Recent Fascination: Environmental Chemicals and Crime
(00:04:43) - Justin Mares’ Daily Routine: Focusing on Six To Dos Per Day
(00:09:12) - Reflection: Enjoy the Ride & Trust the Process
(00:11:45) - Biggest Lessons Learned as an Investor
(00:16:59) - Exercise Routine: Three Lifts Per Week, Mobility, Swimming, and Pickleball
(00:21:06) - Justin Mares’ Superpower: Identifying Trends
(00:23:19) - Tiny Habit: Fitting in 5 Minute Workouts Throughout the Day
(00:24:55) - Favorite Books: The Three-Body Problem & The Company
(00:27:45) - Advice to Younger Self: Spend More Time Learning From Others

ABOUT THE GUEST

Justin Mares is a serial entrepreneur and angel investor. He’s the Founder of Kettle & Fire, Perfect Keto, and Surely Wine and a Venture Partner at Long Journey Ventures. His products are sold in more than 10,000 retail stores, and each of his companies does tens of millions of dollars in annual sales each year. He strives to make a dent in the problems with our food system and improve the trajectory of health in the United States.

💌 FREE NEWSLETTER

https://www.outlieracademy.com/newsletter

🎙 LISTEN ON

iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182

Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775

Overcast: https://overcast.fm/itunes1523851182

ABOUT OUTLIER ACADEMY

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

Website: https://www.outlieracademy.com

Twitter: https://www.twitter.com/outlieracademy

ABOUT DANIEL SCRIVNER

Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com

Twitter: https://www.twitter.com/danielscrivner

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