002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd

Outcome Studio Podcast - Marketing & B2B Technology Talk

English - August 24, 2018 15:09 - 41 minutes - 38.2 MB - ★★★★★ - 3 ratings
Business Technology b2b customersuccess emailmarketing machinelearning marketingautomation outboundsales sales targeting tech artificialintelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech

Next Episode: 003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan

Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability.

Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advantage in forward-leaning tactics 13:00 - Will gives his thesis on Facebook advertising 17:00 - Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag 21:00 - Rules and Ethics in advertising to your customers 27:00 - The power of ethical retargeting 33:00 - Will talks about wins for his customers with Healthy Funnel