Why COVID is the most incredible opportunity

These extraordinary times can be the most amazing opportunity for osteopathy. People are actively seeking help and with the right systems, operations and marketing Osteopaths can solve their pain whilst growing their practice. In today’s episode of the Osteobizness podcast, Gilly dives into the opportunity current circumstances have brought osteopathy and how you too can scale your client base with the right strategy and operations.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

 

Under current circumstances, people cannot access the usual health care available to them and there’s increased fear and anxiety around health and as a result, people have actively been searching for help online.

 

Systems and operations are critical to success. It is essential that clients can book an appointment online at any day or time. Practices must empower the potential client. 

 

Osteopathic marketing must be used to educate and inform potential clients to understand the need to visit an osteopath. Many people do not know why they would need an appointment but with social media, you can communicate directly with your target audience and solve their pain.

Create a client plan of action with resources, guidance and next steps that clearly lays out the treatment plan and keeps the client informed and aware of the steps to recovery.

 

BEST MOMENTS 

“I’ve been working with Osteopaths and their health clinics to help them grow for over 8 years”

“Working from home has brought about issues that wouldn’t have been there having they been in a safer working environment”

“Most people don’t know why they would need to visit an Osteopath”

“The whole world is on social media”

“Even if you’re busy a practice must concentrate on ongoing and regular marketing”

“Never leave a client in any uncertainty of the what steps are next”

 

VALUABLE RESOURCES

www.osteobiz.com

 

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

 

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media