Marketing 101 - Does Marketing Push Your Buttons?

Does marketing push your buttons? In this episode of The Osteobizness podcast, Gilly breaks down her Marketing 101 approach to social media, connecting with your potential patients and building a community. Discover how to make the social media algorithms work for you, what to post and when to post it to get yourself known and build your brand. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

 

KEY TAKEAWAYS

Most potential patients aren't seeing what you post because you’re not posting enough and, perhaps surprisingly, you can never post too much. It therefore goes without saying that if your potential patients don’t see your posts, they still don’t know who you are or how you can help them.Social media algorithms, particularly Facebook, show your posts organically to around only 5% of your page followers, so by posting more you're certainly not being a pest as only a few people will be seeing it. We have to attract the attention of your potential patients and build a community so don't be afraid to use humour or to be entertaining. It is social media and it’s about connection, relationships and sharing.

 

BEST MOMENTS
“Post more often than you feel comfortable with.”

“Use organic posts, don't pay Facebook any money.”

“Only a few people will see your posts organically, but it's still vital.”

“If you stop posting to your page, Facebook will think the page is dead and it's not going to show anything to your potential clients.”

 

VALUABLE RESOURCES
The Osteobiz mastermind

https://gillywoodhouse.simplero.com/page/206881

Book a call
www.osteobiz.as.me/consultation

Check out the new website
www.osteobiz.com

 

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

CONTACT METHOD
https://www.thetherapyrooms.co.uk/

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