How to get the most out of your website with Ellen Kotze

Presenter, Gilly Woodhouse, is joined by guest speaker Ellen Kotze as they discuss the importance of your website. They emphasise the convenience of offering online booking systems for customers to book appointments. Furthermore, Gilly and Ellen delve into the benefits of using Google Analytics to track website performance and gather valuable data on visitor behaviour. Throughout the discussion, they highlight the vital role of maintaining a professional, user-friendly, and up-to-date website to enhance a business's online presence and credibility.

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Self-building a website [00:01:25] Discussion about the pros and cons of self-building a website and the importance of considering design rules and color psychology.

Online bookings and mobile responsiveness [00:06:31] The significance of having online booking options and ensuring mobile responsiveness for easy access and convenience for potential patients.

Importance of clear call-to-action [00:13:09] The need for clear and concise instructions on websites to guide users on what actions to take, such as booking appointments or making purchases.

The role of SEO in improving website visibility [00:22:08] Explanation of how search engine optimization (SEO) helps Google identify your website and improve its ranking on search engine results pages.

The significance of online bookings [00:35:09] Emphasis on the benefits of having online booking capabilities on a website and how it can improve patient satisfaction and business success.

BEST MOMENTS

"You need to make sure you really build that know, like, and trust. When they do get there, they will really feel comfortable there, not stressful because they couldn't find parking or got on the wrong bus or whatever it may be. They're comfortable and ready, and yeah, I think that's so important for sure."

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

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