Sam Freshman founded Standard Management Company and has been a multifamily investor since 1961. I thought it would be interesting to speak to Sam about what it's like being on the other side of the table as a buyer. 

Listen to particular topics at these times:

2:05 – Which relationships should you “buy and hold”

8:36 – You need to capture the prospect’s attention within the first 10 seconds

12:05 – Referrals are the “silver bullet” path into a client

17:44 – Never be old enough to know better

20:19 – Only compare yourself with your own potential – not someone else’s

32:04 – The importance of picking the right target audience

33:50 – A client is not thinking about you when you are not in front of them

39:55 – The most important thing to look for when buying a multifamily apartment

40:59 – The most important thing to look for when buying a retail property

42:43 – Current pricing levels and inflation