041 - Is Threads Unraveling? (Feat: Claire Hyne)
More Than Digital Marketing
English - July 21, 2023 08:34 - 56 minutes - 77.2 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.
Get in touch with the team at Optix:
• Email: [email protected]
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/
Links to this week’s topics can be found below:
Threads users are already spending less time in the app
https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948
Tiktok removing watermark on saved videos
https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html
Google has removed attribution models in GA4
https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541
YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias
https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.
This is what your social media team will look like in 2028
https://sproutsocial.com/insights/interactive/future-proof-social-media/