More Than Digital Marketing
88 episodes - English - Latest episode: 7 days ago -Digital marketing insights, conversations, tips and expert interviews from the team at Optix Solutions.
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Episodes
072 - Insider Tips For An Effective Content Audit
April 12, 2024 09:23 - 30 minutes - 41.4 MBJoin podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insider tips for conducting an effective Helpful Content Audit. Join the conversation & get in touch with the team at Optix Solutions: Email: [email protected] LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJ...
071 - Google E-E-A-T: Our Bitesize Best Practice Guide
April 05, 2024 08:21 - 28 minutes - 39.4 MBJoin podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insights on the best practice guidelines for Google E-E-A-T, and how you can stay ahead in the SERPs! Join the conversation & get in touch with the team at Optix Solutions: Email: [email protected] LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/...
070 - Google Update March Mayhem!
March 29, 2024 09:00 - 26 minutes - 35.9 MBJoin podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagra...
069 - Doing Socials Right: Theory vs Reality
March 22, 2024 08:29 - 40 minutes - 55.3 MBJoin podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https...
068 - Our 2024 Bingo Card
March 15, 2024 11:26 - 26 minutes - 36.8 MBJoin podcast hosts Barnaby St Anton and Rikki Cain as they discuss things that weren't on their 2024 bingo card. Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions/ Instagram: https://www.instagram.com/optixsolutions/ YouTube: https://www.yo...
067 - Lights, camera, action! Video on Social Media
March 01, 2024 10:47 - 21 minutes - 29.6 MBJoin podcast hosts Barnaby St Anton and Rikki Cain as they discuss how to make the most of video content on social media. Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions/ Instagram: https://www.instagram.com/optixsolutions/ YouTube: https://www.y...
066 - Consent Mode Updates & Taking Advantage of Trends
February 16, 2024 09:44 - 27 minutes - 37.4 MBJoin podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility. Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions/ Instagram: https://www.instagram.co...
065 - Are Super Bowl ads worth it?
February 09, 2024 08:00 - 24 minutes - 33.8 MBJoin podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtu...
064 - Why price matching is devaluing your product
February 02, 2024 15:40 - 25 minutes - 35.2 MBJoin podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Yout...
063 - How to speak to multiple audiences on one channel
January 26, 2024 10:22 - 36 minutes - 50.2 MBJoin podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https:/...
063 - Join us next week for another Episode!
January 19, 2024 11:35 - 1 minute - 2.74 MBJoin podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at [email protected]. Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolut...
062 - Why your Digital Marketing Strategy will Fail in 2024
January 12, 2024 16:25 - 43 minutes - 59.9 MBJoin podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtu...
061 - Awareness vs Activation
December 08, 2023 08:53 - 31 minutes - 43.7 MBJoin podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If y...
060 - Building an effective Christmas Campaign
December 01, 2023 11:39 - 41 minutes - 56.4 MBJoin podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. ...
059 - OpenAI Updates, TikTok's Surge, Snoop Dogg's Twist, and a Google & X Ad Partnership
November 27, 2023 21:53 - 39 minutes - 54.3 MBJoin hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsol...
Meta and Amazon join forces, AI-powered personas for digital marketing, and is Threads admitting defeat?
November 17, 2023 10:29 - 28 minutes - 39.2 MBJoin podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Y...
057 - All You Need is Love, Left Swipes and Lawsuits.
November 10, 2023 10:59 - 26 minutes - 36 MBJoin podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.inst...
056 - Subscribing to ads-free Meta?
November 06, 2023 17:37 - 37 minutes - 52 MBJoin podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/opti...
055 - Navigating Google's Demand Gen, Shoppable TV Ads, Top Google Content, and New Ads Certification Requirements
October 27, 2023 07:51 - 37 minutes - 51 MBJoin hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://ww...
054 - Threads Up Their Game, TikTok & Disney Partner, & Google Testing A Desktop Discover Feed
October 20, 2023 14:58 - 44 minutes - 61.2 MBJoin podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the new Threads messaging features, the TikTok & Disney collaboration, and Google testing the Discover feed on the desktop homepage. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ ...
053 - Meta wants users
October 13, 2023 07:31 - 34 minutes - 47 MBJoin podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years! Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • Link...
053 - Enhancements on Threads, New Collection Ads for Facebook Reels, & Google Discover Updates
October 13, 2023 07:31 - 34 minutes - 47 MBJoin podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years! Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • Link...
052 - Digital Dynamics: Degrees in Influencing, Ad-Free Social Media, AI Search Tools, and Google's Bard Chat Cleanup
October 06, 2023 11:21 - 44 minutes - 61.7 MBJoin podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy a...
051 - Forbes Top Creators 2023
September 29, 2023 15:17 - 38 minutes - 52.9 MBSeason Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section! Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: ht...
Ep 50: Brighton SEO 2023
September 22, 2023 12:08 - 36 minutes - 50.1 MBJoin podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising. Get in touch with the team at Optix: - Email: [email protected] - Tweet: @optixpodcast / @optixsolutions - LinkedIn: https://www.linkedin.com/company/optixsolutions - Instagram: https://www.instagram.com/opt...
049 - Growth Priorities
September 15, 2023 08:00 - 30 minutes - 41.8 MBJoin podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt...
048 - Threads, SGE, & Coffee
September 08, 2023 08:11 - 34 minutes - 47.5 MBJoin podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the latest in relation to Google SGE, the importance of enhanced conversions, and an update we've all been waiting for on Threads. Get in touch with the team at Optix: Email: [email protected] Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg TikTok...
047 - Pants & Politics (and PMax updates)
September 01, 2023 11:01 - 35 minutes - 48.5 MBJoin podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.co...
046 - Click The 'Skip Ads' Button
August 25, 2023 08:00 - 33 minutes - 45.5 MBJoin podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/...
045 - The Merits of Social Media & Absolutely No AI Chat
August 18, 2023 08:14 - 42 minutes - 58.3 MBJoin podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the merits of different social media platforms, as well as the latest updates from the social media sphere with absolutely NO AI chat. Get in touch with the team at Optix: Email: [email protected] Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg TikTok: http...
044 - '90s Dreams & AI Schemes
August 11, 2023 10:20 - 43 minutes - 59.7 MBJoin podcast hosts Barnaby St Anton & Matt Fletcher as they discuss X's new ad safety features, AI junkyards, Nokia Nostalgia, and Zoom's interesting new office policy. Get in touch with the team at Optix: Email: [email protected] Tweet: @OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg TikTok: https://www.tiktok.com/@optixsolutions ...
AI is Social
August 04, 2023 08:00 - 33 minutes - 46.7 MBJoin podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James...
043 - AI is Social
August 04, 2023 08:00 - 33 minutes - 46.7 MBJoin podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James...
042 - Is X Gon' Give it to Ya!?
July 28, 2023 08:03 - 36 minutes - 50.1 MBJoin podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg ...
041 - Is Threads Unraveling? (Feat: Claire Hyne)
July 21, 2023 08:34 - 56 minutes - 77.2 MBJoin podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • ...
040 - Threads | The Inthreadable Threads Special
July 14, 2023 08:56 - 53 minutes - 73.8 MBJoin podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube:...
039 - Gundams and Roblox
July 07, 2023 08:27 - 56 minutes - 77 MBJoin podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://w...
038 - GA4's Game-Changing Arrival, Issues for ChatGPT, and blackouts & Reddit
July 03, 2023 08:10 - 43 minutes - 59.8 MBJoin this week’s hosts Matt Fletcher, Sophie Hancox, and debutant Sam Skinner as they discuss the latest trends in Digital Marketing. This week the team discuss how the Reddit blackouts affected Google, new GA4 attribution settings, and the massive leak of ChatGPT credentials. Get in touch with the team at Optix: Website: https://www.optixsolutions.co.uk/ Email: mailto:[email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagr...
037 - From Sewers to SERPS
June 23, 2023 08:00 - 48 minutes - 66.4 MBJoin podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instag...
036 - Sitting in the sun with a Pastel de Nata - Sponsored by Big Tech
June 16, 2023 22:29 - 51 minutes - 71.3 MBBecky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolut...
035 - Apple's Vision Pro & Where's Arnie?
June 09, 2023 07:39 - 29 minutes - 40.7 MBJoin this week's podcast hosts Jack Warne and Matt Fletcher as they discuss Arnold Schwarzenegger popping up across Netflix, Apple's New Vision Pro Device, & the latest update from Microsoft Ads. Also, don't miss Luke's Top Tip. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.yout...
034 - Chat GPT lies in court, Mizzy and YouTube stories axed
June 02, 2023 11:47 - 49 minutes - 68.1 MBJoin podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsoluti...
033 - The Cookieless Future, The Latest AI Trends, & Arnold Schwarzenegger
May 26, 2023 09:05 - 56 minutes - 77.9 MBJoin this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: http...
032 - Can ChatGPT outperform humans? Did Facebook's latest bug catch you out? Are future elections under threat?
May 19, 2023 07:53 - 58 minutes - 80.2 MBJoin this week's podcast hosts Becky Brennan, Lucy Taylor, and Matt Fletcher as they discuss AI disinformation, an awkward Facebook bug, and good news from Google regarding security protocols and GA4 quota limits. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel...
031 - The Uncertain future of Search, AI and Beer!
May 12, 2023 08:00 - 49 minutes - 67.7 MBIt's just Luke Stone and Jack Warne on this week's Podcast - taking things right back to episode 1! On this weeks Podcast they talk about The ever changing future of search thanks to Generative AI, Gmail Ads getting more annoying and BEER! It's a good one! Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ ...
030 - Coronation advertising & Aldi vs M&S Rematch
May 05, 2023 07:57 - 45 minutes - 63 MBJoin podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.c...
029 - Google Ads changes that are useful?
April 28, 2023 09:20 - 38 minutes - 53.4 MBJoin podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/chan...
028 - AI winning competitions, TikTok Toxicity and Instagram Updates
April 21, 2023 08:03 - 50 minutes - 69.2 MBJoin podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis? Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www....
027 – Is Customer Loyalty Dead? Are you Upskilling? & An Underwhelming New Logo
April 14, 2023 10:19 - 53 minutes - 73.5 MBJoin Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo. Get in touch with the team at Optix and send us your digital dilemma: Email: [email protected] Website: https://www.optixsolutions.co.uk/ Twitter: https://twitter.com/OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www....
026 - Chat GPT vs Search - Is there a winner?
April 07, 2023 06:57 - 1 hour - 94.6 MBJoin Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. *Warning* Spoilers for Mandalorian Season 3 Episode 6. Chapter 22. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • ...