The War Between the Art & Science of Marketing and Measurement with Camela Thompson
Ops Cast
English - August 23, 2022 16:00 - 52 minutes - 35.8 MB - ★★★★★ - 10 ratingsMarketing Business Careers marketing ops marketing operations martech marketing tech revenue ops revenue operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode, we talk with Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers. In addition, she hosts CaliberMinds' podcast, The Revenue Marketing Report.
On this episode, we cover:
Camela's take on the trend of bringing Marketing Operations under the Revenue Operations umbrella.Is the driver for creating a Rev Ops function is usually driven more for alignment or to manage costs/headcount? If so, what kinds of challenges does this create?What Camela means by the "The War Between the Art & Science of Marketing and Measurement"Link to The Revenue Marketing Report Podcast: https://www.calibermind.com/revenue-marketing-report/podcasts
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