EP 19 - The View of Marketing Ops from the CMO’s perspective

Ops Cast

English - July 30, 2021 13:00 - 41 minutes - 28.9 MB - ★★★★★ - 9 ratings
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Previous Episode: EP 18 - Measuring Marketing & Revenue Team's Effectiveness

Next Episode: EP 20 - What Would it mean to be a Certified Marketing Ops Professional?

In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical.

Recorded live on July 29, 2021.

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