Conscious Business Development with Martin Harshberger

Martin Harshberger, a veteran executive and business management consultant, says that developing sustainable growth requires a combination of long-term thinking and conscious daily effort. Furthermore, too often owners and executives spend most of their time involved in the day-to-day activities of the business and not enough time developing and executing a strategic business development strategy. Consequently, Martin developed an in-depth 4-step framework to help CEOs bring together both business development and strategy to create predictability and repeatability in their organization.

 

Episode Highlights:

Martin Harshberger says many companies don't have a strategic plan. And if they do have a strategic plan, they put it in a drawer and don't look at it. Martin talks about why change initiatives never take hold.   Are strategic plans essential? Furthermore, the planning process is actually more valuable than the strategic plan. Martin talks about the importance of frequent progress reviews. It's important that employees understand the strategic plan and that their performance objectives are tied to the plan. Also, many times resources aren’t allocated for with change management initiatives. Emily talks about how the shiny object syndrome. Then, Martin says the primary purpose of the strategy plan is to decide what not to do. Emily asks if budget drive strategy or if strategy drives budget. In working with his clients, Martin talks about repeatable business development instead of strategic plans. Also, company culture is critical. It's important to communicate the role each employee plays in contributing to product development and supporting the customer. In other words, they need to know that what they do matters. Next, Emily asks Martin recommendations for implementing change successfully.  How does a leader get feedback from employees? Egos can get in the way of leadership. Next Emily talks about the unique challenges of leadership in the federal government. Then Martin talks about why more company leaders don't use consultants and coaches. Emily and Martin talk about the mindset it takes to be an entrepreneur. Martin says he's starting a Mastermind of non-competing CEOs. Listening is a key element of being a good leader. Martin started hosting "breakfasts with the CEO". Next, Martin talks about the books he's written. Finally, leaders need to know themselves.

Resources Mentioned: 

4 Step Framework to Repeatable Business Development  Martin’s Website Email Martin: [email protected] Martin’s Book: Bottom Line Focus Martin’s Book: Conscious Business Development Emily Harman Mental Fitness Program  Onward Accelerator Coaching Program Onward: Instagram | Twitter | Facebook | Onward Movement Facebook Group | YouTube Schedule a Complimentary Coaching Call with Emily Soul Pajamas