Episode 657: Pricing is a brand strategy, with Mike Giannulis

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode: What attracted Mike into business Why it’s important to increasingly charge more for your services How pricing is really a brand strategy The difference between the front-end and back-end of a sale How higher volume can lead to a lower conversion rate when you offer something for free Why you need to be able to write converting ads & copy The value of getting better at presenting what you’re selling Why you need to make sure that your product/service fixes a problem The importance of continuing to take action no matter what happens How best to connect with Mike: Website: www.onlyonemike.com Facebook: www.facebook.com/MikeGiannulis Twitter: @mikegiannulis LinkedIn: www.linkedin.com/in/mikegiannulis Resources: Free Book: How to Obliterate The Blank Page