3 Mistakes Creative Entrepreneurs make that keep them broke

Memberships and communities are great ways to strengthen the bond between you and your audience. On today’s podcast, Tara Prendergast shares how she used the power of community and membership in her business to support creatives. Tara is a TEDx speaker, and founder of Bite the Biscuit and the Biscuit Factory, an online community for creatives. Learn how she supports creatives in their entrepreneurial journeys in this episode. 

 
 

Tara gives us a brief introduction about herself and her business.  The reason why she shifted her business online.  Tara’s shares details about her TED Talk.  Why you should focus on engagement and connection with your audience instead of growing your number of following.  Tips on growing your audience while focusing on conversion.  Reasons why Tara chose a membership model and how she serves her clients and students through her membership.  Experiencing burnout as an entrepreneur and creative.  How to figure out the best offer that fits you.  Things she looks forward to in the next year with her business. 

 

Links: 

Tara Prendergast’s TEDx Talk  The Biscuit Factory Website  Bite the Biscuit Community Facebook 

 

Growing your audience is important. Of course, it's the visibility piece. But it can't just stop there. And I think people are getting stuck there… That's just the top of the pile of the activity that you need to succeed in having a profitable business. But if you're not converting the audience into sales, you have a hobby. 

 

You have 20,000 followers or 50,000 followers, but you might not be making any money at all. It looks fantastic but the reality is, a robust business is not built just on that metric. So just be careful with that. 

 

When you get creative people together, it allows them to feel acknowledged and understood in a way that other groups of people do not actually understand. 

 

Our membership facilitates rather than just teachers. That part is very, very beautiful and organic in its essence. 

 

Creative people have a love affair with their work, whether it be good or bad, they stick with it, because they're in love with that. The money thing comes after. So they're not in it for the money. They're in it to create. And they're in it to have that love affair.