In the latest edition of Business & UX Story, Divanshu is joined by Siddhartha Bagri, the CEO of Pravaig Dynamics. Pravaig is building revolutionary electric cars in India, set to shake up the system of not only what we move in, but how we do it. The company is UX driven, with the model being explored being likened to Uber in a sense. However, the entire experience is curated perfectly, from the drivers being trained, to the app being meticulously designed.

Siddhartha and Divanshu also delve into the UI/UX Design of the Extinction Mark 2, the newest prototype from Pravaig. They delve into key quirks and features of the car, as well as it’s functionality; how it aims to integrate into the lives of its users. The EV space as a whole is discussed, as we engage in discourse on how it’s evolved over the years, since Pravaig has been around for over a decade now. Lastly, we explore Pravaig’s other operations, including Military Utility Vehicles, and their significance in the modern fuel landscape.

To learn more about Siddhartha Bagri, his brainchild Pravaig, and the electric mobility revolution as a whole, don’t miss this episode of Business & UX Story.