The Origins of Brand Advocacy With Legendary Comics
OnBrand with Sarah Grace McCandless
English - December 28, 2020 04:00 - 32 minutes - 45.9 MB - ★★★★★ - 1 ratingMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“We want to have an authentic communication with these fans. We have been these fans. We are these fans. For me, it’s about growing up and not seeing my face represented in what media was and having this opportunity to help change that is so big and so important. We’re really excited about that.”
– Jann Jones, Manager of Brand Development & Publishing Operations for Legendary Comics
In this episode, host Sarah Grace McCandless speaks with Jann Jones, the manager of Brand Development and Publishing Operations at Legendary Comics. With Jann, we’re talking all things brand advocacy, the shift toward digital, and what’s likely ahead for brands looking to expand their reach in 2021.
Customers and fans have a lot in common, but one thing that’s the same across the board is the desire for connection, and to be heard. Case in point: the comic book industry. Comics have moved beyond the newsstand, and readers today are consuming digital content in brand new ways. But by listening to consumers, and giving them stories they can really connect with, brands like Legendary Comics are turning their customers into true fans and building sustainable engagement through word of mouth.
“I think it’s talking to your fans and the people who support you — seeing what they want, or if they’re unhappy, why they’re unhappy.” Jann explains. “We’re not going to be able to fix everything and make everyone happy, but also sometimes it’s just listening.”
Prior to her work with Legendary, Jann worked with a variety of major companies, including Disney, DC Comics, Target, and 3M. Now, she works to usher in the next stage of graphic novels by highlighting and supporting previously marginalized voices and stories in comics.
Join us and learn how you can supercharge your outreach efforts in this episode of OnBrand!
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