On Top of PR with Jason Mudd artwork

Why only 3% of people are able to think and operate their brands differently with keynote speaker, Stan Phelps

On Top of PR with Jason Mudd

English - June 29, 2021 09:00 - 30 minutes - 21.3 MB - ★★★★★ - 17 ratings
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Previous Episode: The power of following up to get more media coverage for your brand with APR consultant, Marjorie Comer
Next Episode: EHow to build, launch, and monetize your own podcast with Jason Mudd, APR

Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.

Five things you’ll learn from this episode:

Why only 3% of people and brands are able to think and operate their business differentlyThe two main ways you can stand out and achieve competitive separation  Why you need to be very clear with who your company is forWhy being middle of the road could be the downfall of your companyWhat benchmarking is and why it’s a hindrance to thinking different  

Quotables

“Every weakness has a corresponding strength.” — @StanPhelpsPG“Be very clear who you're for and the customer that you serve and don't be afraid to push off the ones that you're not for.” — @StanPhelpsPG

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About Stan Phelps

Stan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.  His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.

Guest’s contact info and resources:

Stan Phelps on TwitterStan Phelps on LinkedInStan’s website: https://stanphelps.com/Books:Purple Goldfish 2.0 – 10 Ways to Attract Raving FansGreen Goldfish 2.0 - 15 Keys to Driving Employee EngagementGolden Goldfish – The Vital FewBlue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits & ProphetsPurple Goldfish Service Edition - The 12 Ways Hotels, Restaurants & Airlines Win the Right CustomersRed Goldfish - Motivating Sales and Loyalty Through Shared Passion & PurposePink Goldfish - Defy Normal, Exploit Imperfection And Captivate Your Customers

Sponsored by:

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer

Support the Show.

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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